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We are witnessing a profound shift in how customers use digital technologies to consume information, make informed buying decisions, view content and engage with companies.
2024 curriculum:
· Strategy management
· Customer centric value innovation
· Leadership management and development
· How organisations and leaders have been dealing with the pandemic.
· Change management – are you prepared for this new era?
· Digital transformation, and how the digital world drastically changed
· Value creation in Finance
This, and much more was discussed during the Class of ’24. Discussions spilled out into the evenings when the Class socialised as a group for networking events.
The intensive and interactive week-long course targets Top Executives and is highly-relevant to the Creativity, Entertainment, Connectivity industry and enables CTAM Europe to offer participants valuable insights and provide companies with a world-class, strategic executive programme.
The programme is very interactive, with plenty of group work, significant sharing of best practices, working on case studies etc. The class size varies from 21-35 attendees annually - so the value of networking with this peer group is superb since you spend a week with the class and forge long-term industry bonds.
Testimonials from the CTAM Europe @ INSEAD Alumni can be found via www.ctameurope.com and you can register your interest for the Spring 2025 intake by emailing info@ctameurope.com
Annet Aris, Adjunct Professor of Strategy at INSEAD, added: “We are delighted to continue to work together with CTAM Europe and engage with the top talent in the Connectivity and Entertainment industry. The industry is going through a major transition and will become one of the key enablers in the digital world. The programme is specifically designed to help them understand industry challenges and opportunities from strategic, customer and organisational perspectives, and will combine the latest academic insights with senior industry expertise”.
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