Closing out the newsletter, this month our industry spotlight focuses on the Global Trade sector. Thank you, to LaSonja Hill, the San Francisco Bay Regional Director for Global Trade, who shared a few thoughts on her view of how the sector has been impacted during this time.
Q - What comprises the Global Trade sector?
Global Trade involves the import and export of goods and services across international borders/boundaries and markets. California is a trading partner with close to 30 countries worldwide and supports 15-20 U.S. states domestically.
The sector is not limited to Logistics & Transportation, and also includes: Global Sales, Global Marketing, Compliance & International Policy, E-Commerce including Digital Media platforms, and so much more. Trade occurs in Retail, Agriculture, Healthcare, Information Technology, Business & Finance, Manufacturing, among others. Demand in the global market is growing even more especially in a post-pandemic world.
2 - What is the status of the Global Trade sector in the Bay Region right now?
The Bay Area is second only to the Los Angeles/Inland Empire region in Global Trade because it is one of California's most active and largest port regions, and always has a very high need for qualified candidates to enter the Global market landscape. In fact, the Bay Area's top 40 companies are in high demand globally. The job market indicates there are more job opportunities available in the global market than in the domestic market because the demand is greater – plus the salaries are higher.
The problem for many, is there is apprehension and anxiety about the prospect of working overseas or across the border. There's a great misconception about this and an even greater misunderstanding about the nuances of the Global Trade sector. Our courses are offered at most community colleges in the region, however, they're often embedded in other more visible programs. For example, Merritt College has an International Computer Science (CIS) program that falls under the Global sector, however, it is marketed in their Business Department program. I would encourage faculty, administrators, and others to review any courses that are global or international studies courses to consider possible options students can pursue.
3 - What employers (or types of employers) are hiring right now? What occupations are in demand?
Companies that consistently have a high need include: Workday, Salesforce, Box, Inc., Dropbox, Accor, Bain Capital, Stryker, Cisco, Kimpton Hotels & Restaurants, B-Trax Marketing, Cooley, LLP, Atlassian, Perkins Coie LLP, Intuit, HP, Brown & Brown, Inc., Adobe, Facebook, Keysight Technologies, Nugget Market Inc, Orrick, Splunk, Rosendin Electric, Twilio, Ellie Mae, Pure Storage, Arista Networks, Inc., First American Financial, Ernst & Young.
This list alone comprises a variety of industries from Construction to Healthcare; Information Technology to Corporate Law; Retail, Hospitality, Travel to Financial & Business; Mortgage Lending to Advertising/Marketing.
There are also opportunities in Entrepreneurship as well as Cryptocurrency, with occupations like cryptocurrency traders and miners in the European and Asian markets in steady demand. Plus, Africa is now the new global hotspot for in-demand job opportunities. Many countries in Africa have become very attractive to the global marketplace especially due to software development, medical professionals (including doctors, dentists, and paramedics) lawyers, foresters, and electricians.
The most in-demand occupations in the Global sector right now are located across multiple industries, including, Information Technology and Finance & Business:
· Software Development
· IT Administrators and Support/Helpdesk
· Data Analyst
· Financial Analyst
· Project Managers
· Graphic Designers
· Digital Marketers
· Global Sales Representatives
· Customer Service Specialist
4 - What are some strategies the Global Trade sector is taking to help train students or re-train workers in your sector?
The Global Trade sector in California has one of the state's top 100 internship programs with our Virtual Internship Program (VIP). Our VIP program offers industry-expert training in virtual Digital Media and virtual Global Marketing. To learn more or apply, visit here.
Students in the program work in project-based internships with e-Commerce companies looking to expand their efforts into the Global and Domestic marketplaces. They receive support, leadership and guidance by industry certified digital marketing experts. Our sector internship program is aimed to train and support both new students as well as people looking to expand and upgrade their skills to reflect current needs relevant in the Global marketplace.
5 - Can you tell us about some projects you are working on with schools/colleges?
I am currently working on two projects. One is in collaboration with the Business and Entrepreneurship sector, Merritt College, and the City of Oakland. This is a grassroots, community-based project centered on identifying, training, and supporting aspiring local residents and Merritt students in need of applicable skills-based training to establish and/or grow their small businesses. We will also have industry collaboration to help ensure skills and content align with marketplace demands and driving a successful small business. The project is focused primarily on East Oakland. We are also working with Castlemont High School and Skyline High School to develop a pilot program for young aspiring entrepreneurs to bridge to Merritt's Business program and International Business courses.
Merritt College and Mills College are currently working to provide an outline of course offerings they will provide, and Merritt College's faculty will also provide their expertise to teach and train. The Global Trade sector will offer the VIP program and resources from the California International Trade Center in San Francisco for cohorts and individuals interested in Digital Media and Global Marketing expansion for their business on digital platforms. Here is the link to the project website: ESO Ventures.
The second project is an Equity in STEM teaching professional development pedagogy project in partnership with Stanford University and Merritt College, which will also include a work-based virtual internship program for Merritt's International CIS program. The partnership is in the early stages right now, focused on identifying gaps in Science, Technology, Engineering, and Mathematics (STEM) regarding how instructors, academic advisors, and counselors engage minority students pursuing STEM-related pathways.
The project’s aim is to guide instructors on how to teach minority students in STEM-related programs and provide guided academic and career pathways for minority students. The project will also focus on how to use Smartphone technology to provide teaching and learning strategies that are inclusive for minority student access.
Merritt College’s International Computer Science (CIS) program is also looking to align pathways and curriculum to reflect Global Science, Technology, Engineering, Architecture and Mathematics (STEAM) guidelines in Global Software Design linked to Artificial Intelligence. The aim is to determine what the guidance and instruction is to build and drive software development teams in the global market. I am working with the Global Trade state director and the California International Trade Center to support Merritt in this effort. The Global Trade VIP Program also offers tools and resources to support this module which will be presented to faculty at Merritt.
The Equity in STEM project builds on the work of Dr. Bryan Brown at Stanford University, who has worked to develop and implement programs with schools throughout the Bay Area to engage minority students in K-12 in STEM. Merritt will be the first community college in the East Bay to embark on expanding this project. To learn more about Dr. Brown’s work in bringing science to young people in urban contexts, visit: Science in the City