Why Energizer Is The Go-To Battery This Holiday Season


Power up the hottest toys with Energizer’s longest-lasting batteries.


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‘Polly Pocket: Adventures in Rio’ Is Now on Amazon Prime


Pack your bags: Polly Pocket is turning 35 and headed to Brazil!


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Learn More During Playtime with The Toy Insider's STEM 10


Our top 10 STEM picks for your little learner!


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Hot Holiday Toys Preview

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Best Back-to-School Toys

Boston’s The Hub Today

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3-in-1 Child Shield

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Energizer Ultimate Lithium

AAA Batteries

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Furlings


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Baby Alive Crawl 'N Play

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Just Play’s HOLOBRITE Pixie Lantern


Magically mix the physical and digital world with a touch of pixie power.


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PlayMonster’s The Original Spirograph Shrink Charms


Kids can create jewelry with Spirograph (and supervision)!


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Thames & Kosmos’ Pinball Machine Maker: Gumball Rally


Get sweet treats with this cool science kit.


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Pokémon Center Pokémon Soda Pop Plush


Kids can watch a Pokémon TV series or enter a battle with an adorable Pokémon plush by their side.


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WeCool’s Sonic Chargers Fire Hawk


This aircraft is perfect for indoor, outdoor, and nighttime flights.


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Wow! Stuff’s Real FX Disney Stitch


Add your own little alien pal to playtime!


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Fat Brain Toys’ Plip Kit


Build colorful, pop-tastic structures that spark creativity and imagination with this fun, flexible building set.


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