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Parading back into February 2025, now:
According to online currency calculators, $4 in 1910 is about $130 today.
A local organization recently submitted a request to "Let's Go! Fairhope" via our 16.4K-members social media group seeking additional sources for free advertising.
I can't fault them for their shortsighted question, but it was a reminder that in the age of social media and hand-held flashing billboards carried in trouser pockets, we have become used to the misconception that promotion should be free.
While Let's Go! Fairhope offers free listings in the searchable online electronic calendar, there is actually nothing free about any advertising on social media, electronic newsletters, here, or anywhere. Somewhere, someone is paying.
Whether monetarily, time-labor wise, or accepting "free" content chosen for you by remote technology conglomerates, if you aren't paying, at what cost are messages being received, (or not)?
I am not shy about admitting we are in danger of not having this particular events resource in the future due to many local businesses and organizations thinking someone else should pay.
Thankfully, we have some contributing local organizations, businesses, sponsors, and partners who realize the important social and economic value that "Let's Go! Fairhope" provides to our community. However, many more contributors are needed to make continuing viable.
Your thoughts on how to continue this project are encouraged and welcome.
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