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Dear TIAC Members,
Over the past few months, TIAC has been actively participating in tourism events and conferences across Canada and meeting with Members of Parliament in Ottawa. These efforts serve two important goals: helping unite the sector around shared priorities and building stronger champions for tourism at the federal level.
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Thank you to our
INDUSTRY PATRONS
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As we’ve travelled across the country and connected with members, partners, and stakeholders, we’ve seen the value of showing up and listening directly to the sector. Our presence at industry events helps reinforce the alignment and shared voice that make our advocacy stronger.
We are carrying that message into our meetings with MPs by telling the local tourism story clearly and directly. By showing parliamentarians how tourism supports jobs, businesses, and economic activity in their ridings, TIAC is helping build greater understanding of why tourism matters and why it must be part of Canada’s economic conversation.
Sébastien Benedict
President and CEO
Tourism Industry Association of Canada
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Representing your interests
Through our meetings with Members of Parliament, TIAC is bringing the local tourism story to Ottawa. We’re putting riding-level data in front of MPs and proving how tourism drives jobs, businesses, and economic activity in their communities. Our efforts are strengthening awareness of the sector’s value and the need for greater advocacy for tourism at the federal level.
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| | | Office of the Leader of the Official Opposition | | | |
Coming together across the country
Across Canada, TIAC is actively participating in tourism industry events to engage directly with members, partners, and sector leaders. A clear takeaway from these conversations is that our sector is strongest when it is aligned on priorities and united in its voice.
| | Hospitality Newfoundland and Labrador in St. John's, Newfoundland | | |
Restaurants Canada Show 2026 in Mississauga, Ont.
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Sport Events Congress 2026 in Mississauga, Ont.
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Tourism Industry Association of Alberta Conference in
Edmonton, Alberta
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Tourism Industry Association of Nova Scotia conference in Halifax, Nova Scotia
| BC Tourism Industry Conference in Kelowna, B.C. | | |
International Indigenous Tourism Conference in Edmonton, Alberta
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Parliamentary Tourism Caucus now 41 members strong
A key priority for TIAC in 2026 has been to build a stronger network of champions for tourism at the federal level, and we are pleased to see strong progress. By bringing tourism’s story directly to Parliamentarians and connecting local data and economic impact to national advocacy, TIAC is helping ensure tourism remains a national priority.
As a result of ongoing meetings and education efforts, the Parliamentary Tourism Caucus, which works to keep tourism front and centre on the national agenda, has grown from six to 41 members since the beginning of 2026.
Read more
| | Other issues we're working on... | | | | |
TIAC weighs in on Federal Emergency Management
TIAC recently submitted input to the Government of Canada’s consultation on strengthening federal emergency management. As natural disasters become more frequent and severe, it is important that tourism’s perspective is reflected in how Canada prepares for, responds to, and recovers from emergencies. Our submission highlights the importance of ensuring tourism businesses and destinations are considered in future emergency management planning.
Read TIAC’s submission here
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Member Survey: Your feedback shapes what comes next!
Have you completed the TIAC member survey? This is your chance to tell us how we can serve and champion you and your priorities as a united tourism sector.
Check your inbox and have your say!
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Parliament Is Back...
...and so is the opportunity to show how tourism drives real impact—right down to the riding level.
Whether you're meeting with elected officials, community leaders, or other decision-makers, arm yourself with the facts.
🧭 Our Local Impact Tool breaks down tourism’s contribution to jobs and businesses in every federal riding across Canada.
Tourism builds communities. Tourism fuels the economy. Share the data and be part of the momentum.
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National Tourism Week 2026
April 20–24, 2026 | Ottawa, Ontario
Now in its 16th year, National Tourism Week (NTW) is a dynamic, weeklong social media campaign organized by the Tourism Industry Association of Canada (TIAC). This event is a platform for highlighting the pivotal role tourism plays as part of Canada’s economy and indeed, its identity. TIAC, along with its partners, is inviting all Canadians to partake in celebrating the nation's finest offerings to the world.
Register now
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Rendez-vous Canada 2026
May 26–29, 2026 | Metro Toronto Convention Centre
Rendez-vous Canada (RVC) is Canada’s signature international tourism marketplace, co-produced by Destination Canada and the Tourism Industry Association of Canada (TIAC). For nearly 50 years, this event has shone the spotlight on Canada, connecting international travel buyers with Canadian tourism businesses and creating meaningful opportunities from coast to coast to coast.
Register now
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Why Join TIAC?
As a TIAC member, you influence policy, access exclusive events and insights, connect with industry leaders, and gain recognition for your commitment to excellence. Your membership isn’t just a card—it’s a seat at the table where Canada’s tourism future is shaped.
Explore the other benefits
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