Lorg plants little prophecies in pop songs on “Cowboy Songs”

For Immediate Release

July 22, 2026

LORG PLANTS LITTLE PROPHECIES IN POP SONGS

ON “COWBOY SONGS” — STREAM

DEBUT SOLO RECORD I FELL FOR FANTASY

SET FOR RELEASE ON AUGUST 19

ALBUM CO-PRODUCED BY LORG AND ADAM MCDANIEL

(ANGEL OLSEN, WEDNESDAY, ANIMAL COLLECTIVE)

Press photo by Dallas Houston [Download]

“In all walks of life, it takes an immense amount of courage to rewrite our own destinies, subvert expectations, and ultimately create what brings us the most amount of joy. For Lorg…that joy has come in the form of a string of wonderful solo releases…”

“A beautiful slow burn that unfolds patiently, allowing atmosphere to do as much storytelling as the lyrics themselves. There's something deeply transportive about its spacious production.”

Sharing another mouthful of their debut solo album, Lorg today releases “Cowboy Songs,” the final single ahead of I Fell For Fantasy on August 19. Looping personal patterns just like the song’s melody, the album opener foreshadows our hero’s journey ahead. Under the clouds of a serious heartache, Lorg sets out on their greatest quest yet — Stream.

“Going solo was spiritually difficult. I had always wanted to but it felt like I was throwing the baby out with the bath water,” reflects Lorg. “‘Cowboy Songs’ is one of the first songs I wrote from start to finish. I fleshed most of it out at home, and it seemed done to me, but I wanted to try something different and was connected to a studio in Asheville, Drop Of Sun, which is where I met producer, Adam McDaniel. I was very suspicious of working with a producer at first. My whole career was made without the help of studios, or PR, or labels. But doing everything on your own, while noble and exhilarating, can feel both isolating and pressurizing.”

“I remember tasking myself to write a song like a singer-songwriter with just an acoustic guitar and lyrics,” shares Lorg. The lyrics and melodies were all improvised over this mesmerizing simple loop. I like to do things that way, improvised vocals, but my rule when improvising is to sleep on it, and in the morning I can listen back and decide if it’s cool or not. Listening back to the first vocal performance, it was walking the line of happy/sad so intensely, I couldn’t tell if I liked it or not. And the feelings I was describing were things that I didn’t want to admit to myself.”

Recruiting friends new and old along the way, Dave Hartley (The War on Drugs, Nightlands) can be heard playing bass on today’s single, along with Steven Perez of Pedazo De Carne Con Ojo on the shaker.

“Cowboy Songs” single artwork [Download]

The upcoming record was co-produced by Lorg and Adam McDaniel (Angel Olsen, Wednesday, Animal Collective) between Drop of Sun Studios in Asheville, NC, and Lorg’s home studio. After recently relocating to New York City, Lorg’s debut album is the victorious result of unrelenting care and attention to detail — one that demanded an open heart to be created, and welcomes open hearts to receive it.

So far from I Fell For Fantasy, Lorg has released the singles “Marathonia” and “Hall of Your Heart” to the early praise of Stereogum, The Line of Best Fit, RUSSH, Brooklyn Vegan and more.

ABOUT LORG:

Lorg is the solo journey of the singer and co-creator behind the music project SALES, L Morgan (they/them).

It is the counterspell to a powerful curse that had befallen our intrepid hero, placed upon them by forces unseen, yet powerful. For years our hero, the eponymous Lorg, trekked silently through the lands of shadow, came up against (and ultimately befriended) the monstrous twins of Doubt and Despair, fled through the valley of unknowing, and scaled the oracle’s mountain – where it is said that upon that highest peak, your true self shall be revealed. For better or worse.

Well, dear reader, obviously it was for the better, as they woke upon a vista of glory, and such an expansive interiority was revealed unto them that they could feel the bindings of their curse fraying, and bits of what could only be referred to as “spiritual muck” began to slough off. Was it a dirty business? The realm of magic and spirit often is, and if you didn’t know that, consider this a warning.

Lorg, having arisen victorious from the clutches of an ancient enemy, brought forth this most potent of talismans — the album I Fell For Fantasy (August 19) — wrought with great care and attention from the depths of their musical quest, for you to absorb its residual effects. Listen with an open heart for optimal counterspell effectiveness.

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Madi Florence | madi@bighassle.com