California’s SB 37 did not just change attorney advertising rules. It reset how responsibility and accountability work in modern legal marketing. This CLE program brings together Yosi Yahoudai, Co-Founder and Managing Partner of J&Y Law, Monica Washington Rothbaum, COO and Senior Attorney of J&Y Law, and Jonathan Sanchez, Marketing Director of J&Y Law, to explain what SB 37 means for firms using AI-driven content, third-party lead generation, automated intake, and co-branded advertising. The session moves beyond theory to show how SB 37 expands the definition of advertising, tightens disclosure requirements, and makes it clear that delegation does not shield attorneys from responsibility or liability. Attendees will leave with a practical understanding of the real risk areas, how the new rules fit with existing ethical obligations, and how to build oversight systems that support growth without sacrificing client trust.