Sponsorship News, Insight & Intelligence

Done Deals: What's Hot?

Everton FC have struck a club record sponsorship deal with Red Bull, who become their new Official Energy Drink Partner.

McCoys is to sponsor NFL in UK & Ireland, partnering with broadcasts on Sky, and the 2024 NFL London Series.

Bord Gáis Energy has renewed its sponsorship of the Bord Gáis Energy Theatre in Dublin for another 10 years in a deal reportedly worth €2 million Euros

Premiership Rugby extends Gallagher title sponsorship until 2028.

Scottish Power have announced a major expansion to their support for women’s and girls’ football with the sponsorship of all Scottish Women’s Football (SWF) senior cup competitions

Snack brand Lay's upgrades deal to become an official sponsor of the 2026 World Cup and the 2027 Women's World Cup.

People Power - 15th October 2024

Join us for the next edition of the Women in Sponsorship networking event, where we’ll be focusing on career growth and personal development. Our expert contributors will explore and discuss how you can both define and progress your career aspirations to make the most of your potential Book Now

Autumn Training Workshops - Elevate Your Sponsorship Game

Negotiation Skills 101: 10th October 2024 - The art of deal-making.

Priced to Perfection: 22nd October 2024 - Understanding pricing and valuation techniques

Building a Partnership Culture: 14th November - Capitalizing collaboration to deliver positive partnership outcomes

Find Out More/

People & Agency News

Job Alert: Head of Development at New Adventures. Find Out More

Job Alert: Commercial / Sponsorship Director at International Sports Consulting. Find Out More

Job Alert: Head of Corporate Partnerships (Mat Cover) National Trust Find Out More

London Sport extends partnership with Sid Lee London, a leading full service sports agency. Find out More

GivenGain has been announced as the new official fundraising platform for the Mental Health World Cup for the next three years.

Job Alert: Chief Executive Officer at National Parks Partnerships Find Out More

Insight & Intelligence

English Rugby Set for a New Approach under the Men's Professional Game Partnership. Read More

The R&A and global sports marketing agency Two Circles have agreed a new, expanded, long-term relationship, working together to drive growth across ticketing, premium experiences and fan experience propositions at The Open

Canadian literary award The Giller Prize drops naming rights but retains sponsor following protests over Israel arms link. Read More

Liverpool City Council planning junk food advertising/sponsorship ban. Read More

Is crypto making a sports sponsorship comeback? Read More

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