Coming up with a sound approach to content marketing can seem scary if it’s not part of your existing strategy. Like navigating a haunted house while blindfolded. We get it, and that’s why we dedicated our “spooky season” October newsletter to outlining the steps involved…like a friendly flashlight to offset the shadows and guide the way.

These steps include:

• Audit your existing content. Which pieces are performing well? What topics are you missing? Do all of your pieces cross-link, and is there an actionable next step for potential clients and customers on every article?

• Outline your new strategy. This includes identifying the channels where you’ll post your content and determining a cadence (a common template involves daily social media posts, weekly emails, and monthly blog posts).

• Anticipate success. What does success look like for you? Perhaps there are certain metrics you’ll want to achieve, like views or clicks. In some cases, the goals might be more vague—like creating content that properly reflects your brand’s unique voice, or learning that your audience looks forward to each of your new posts.



• Read our recent blog post for more tips about “Content Marketing in the Age of AI.”

Feeling a little more prepared? We hope so! 

If you’d like to dive deeper into each of these steps and apply them to your specific business goals, we’re happy to help you get started, and, as a “treat,” give you the “tricks” (and tools) to take off from there.

October is Breast Cancer Awareness Month, and the Mad 4 Marketing team proudly wore pink to show our support.

From honoring survivors to standing with those currently in the fight, we believe in raising awareness and supporting causes that impact so many of our clients, colleagues, and loved ones.

Content Marketing in the Age of AI

Generative artificial intelligence models have reshaped the content marketing landscape. 

Marketing professionals who continue to tread well-worn paths from the past may find themselves out of step with consumer expectations—leading to lower engagement, weaker click-through, and a stalled pipeline. 

The good news?... Read more.

Answering a Marketing FAQ: Is Google Stealing Your Clicks?

You’ve likely noticed a significant shift in your web browsing experience in recent months. Instead of presenting a list of suggested links that match your search query, the top half of your results page is taken up with a blurb related to the topic. Using a dropdown, the content expands into several sections addressing various aspects of the same topic... Read more.

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