Athletica welcomes our new Chief Financial Officer

May 2025

We are thrilled to introduce you to our new Chief Financial Officer, Jeffrey Hasham. Jeff joins Andrew McRae, CEO of Athletica, as a foundational partner supporting the aggressive growth agenda made possible through investments from Reichmann Segal Capital Partners.

As the former CEO of Redishred Capital Corp and Chairperson of the Board of Directors, Jeff led the company’s organic growth in sales and acquisitions, over his 20-year tenure with the company. He most recently served as senior advisor to Vital Records Control, following their acquisition of Redischred and is the founder and supporter of Shred Cancer with the American Institute of Cancer Research.

Jeff’s commitment to innovation and excellence, passion for sports and leadership expertise align perfectly with our mission to engage and empower athletes worldwide. We are excited to celebrate this exciting new chapter and look forward to seeing what Jeff will achieve with our team.

About Athletica

Athletica, a leader in arena services is a designer, manufacturer, and installer of dasher board systems for hockey arenas and multi-sport athletic facilities, serving the professional, semi-pro and community end-markets. Headquartered in Waterloo, Ontario, the company also has offices in Minneapolis, Minnesota and Vancouver, British Columbia. Athletica is the Preferred Rink Equipment Supplier to the National Hockey League (NHL), American Hockey League (AHL), USA Hockey, and USHL.

To learn more, please visit Athletica’s website.

About Reichmann Segal Capital Partners

Reichmann Segal Capital Partners is a private equity firm founded by Charles Reichmann and Jarrad Segal, together with the Reichmann family, a highly respected name in Canadian business. With a legacy spanning over several decades, the Reichmann Family has been at the forefront of delivering superior returns to its partners through a combination of prudent investment strategies and a focus on creating long-term value.

To learn more, please visit the Reichmann Segal Capital Partners' website.