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It’s Super Bowl weekend, and we’re stocked with game-day favorites throughout the store and in our grab-and-go case. Our hot and salad bar is back and serving up breakfast sandwiches and more. Stop by this Saturday for a tasting with Argyle Cheese Farmer, and thanks for supporting your community-owned grocery store!


Chicken Supply Update

Ways-to-Save

Events

Co+op Explorers

Community Donations

Memberships

Recipes

CHICKEN SUPPLY UPDATE

Weather challenges and early‑year dietary shifts are putting unusual pressure on chicken availability. We’ve increased our orders, but suppliers are reducing allocations due to limited supply. Rest assured, we are working to keep shelves stocked. Thank you for your patience .

WAYS-TO-SAVE

Fantastic savings on organic, local products & more! Open Daily: 8 AM – 8 PM

Items featured are available while supplies last. We apologize for any inconvenience.

Buy 6, Save $5 on Wine • 21+ with ID • In‑store only

WILD MONTHLY DEAL - Everyone Saves - VALID: Feb 5 - Mar 4, 2026

EFFIES

Effies Biscuits

SALE $ 4.99 ea.

normally $7.99

save $3.00

WILD WEEKLY DEALS - Everyone Saves - VALID: Feb 5 - 11, 2026

MACCA GENE (FORMERLY SIDEHILL)

Organic Sour Cream

SALE $ 4.49 ea.

normally $5.79

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WILD OATS MADE

Salsa

SALE $ 2.99 ea.

normally $3.99

save $1.00

WILD OATS MADE

Guacamole

SALE $ 5.99 ea.

normally $6.99

save $1.00

ORGANIC

Avocado

SALE $ .89 ea.

normally $1.49

ORGANIC

Red Onion

SALE $1.39 / lb.

normally $2.39

save $1.00

ORGANIC

Cilantro

SALE $1.79 ea.

normally $2.79

save $1.00

BERKSHIRE MT. BAKERY

Local Pizzas

SALE $9.99 ea.

normally $10.99

save $1.00

ORGANIC

Jalapeno Peppers

SALE $9.99 / lb..

normally $11.99

save $2.00

PRETZILLA

Soft Pretzel Bites

SALE $ 5.99 ea.

normally $6.99

save $1.00

ARGYLE CHEESE FARMER

Grace A2 Gouda

SALE $ 16.99 / lb.

normally $22.99

save $6.00

ARGYLE CHEESE FARMER

General Burgoyne A2 Cheddar

SALE $ 17.99 / lb.

normally $22.99

save $5.00

ARGYLE CHEESE FARMER

Mercy A2 Cheddar

SALE $ 18.99 / lb.

normally $24.99

save $6.00

HOPPY VALLEY

Cheese Spreads

SALE $ 4.99 ea.

normally $6.99

save $2.00

ARGYLE CHEESE FARMER

A2 Buffalo Cheese Curds

SALE $ 5.49 ea.

normally $7.99

save $2.50
shrimp

WILD OATS MADE

Cocktail Shrimp

SALE $ 10.99 / lb.

normally $12.99

save $2.00

WILD OATS MADE

Old Bay Shrimp

SALE $ 11.99 / lb.

normally $13.99

save $2.00
ny strip steak

PINELAND FARMS

NY Strip

SALE $ 23.99 / lb.

normally $25.49

save $1.50

Tomato and Olive

Croissant

SALE 2 / $4

normally $4.00

save $2.00 each

All Bakery Danishes

Strawberry & Cream Cheese, Greek Yogurt & Cherry, Sweet Cheese, and Chocolate Avalanche

SALE 2 / $4

CO+OP DEALS FLYER

NCG BOGO Sale Icon
New Coop Deals Flyer starts today at Wild Oats Market.jpg

Co+op Deals Flyers - Everyone Saves

(No membership required!)

View Feb 4 - 17, BOGO Flyer - click here


Note - the next Two-Sale Tuesday is Feb 17th, 2026 (Tuesday Transition Day) where you save on both the outgoing & incoming flyers.


Click here for More Ways-to-Save

COLLEGE FRIDAYS

College Fridays In-store Every Friday Aug 29, 2025 - Jun, 2026

-Active college students, enjoy 10% off Bulk, Produce, & Grab-n-Go items - Just flash your valid student ID at checkout. No coupons, just good vibes & great eats.

EVENTS

Discover What's New! Taste the Love

Love at First Bite for Valentine’s Day

Argyle Cheese Farmer Cheese Tasting


Join us for a celebration of local A2 cheeses crafted by real farmers. Taste Mercy Creamy Aged Cheddar, General Burgoyne Traditional NY Cheddar, and more. Enjoy a delicious, community‑rooted experience.

Event Details:

DATE Saturday, Feb 7th, 2026

TIME 11 AM – 2 PM

Click here for details

Cast Your Vote for Your Favorite Bagel Flavor

Davidovich New York–Style Bagels Are Back!


We are bringing authentic, hand‑rolled, kettle‑boiled flavor to our community. Crafted by Davidovich Bakery with all‑natural ingredients and traditional wooden‑plank baking, these artisan bagels deliver the classic chew New Yorkers love. We’re offering Everything, Sesame Seed, and Plain Bagels and inviting shoppers to vote for a fourth flavor: Asiago, Blueberry, Cinnamon Raisin, or Jalapeno.

Love Bagels? Vote for the 4th Flavor by Feb 14th - click here

Rake in the Savings Field Day for NATIFS

November Field Day Sale Raises $134,657 for NATIFS


We’re thrilled to share that November’s Field Day sale generated $134,657.90 in support of North American Traditional Indigenous Food Systems (NATIFS). This total reflects $0.05 donated for every Field Day product sold, plus an additional $40,000 contributed by NCG.


Jo Boyer of NATIFS shared their team’s excitement and gratitude, noting how deeply this support resonates and how far the impact extends. Beyond the funds raised, co-ops helped amplify NATIFS’ mission and the importance of Indigenous foodways.


A heartfelt thank you to everyone who made this promotion such a success - your work and your purchases truly made a difference. click here

CO+OP EXPLORERS

kids coloring contest

Kids Coloring Contests - open to all kids ages 12 & under!



Contest Themes & Winners

click here to learn more



How to Enter: Swing by the service desk to ask our friendly cashiers for details. Let your creativity shine, then drop off your finished masterpiece in-store by the deadline for a chance to win your own custom shopping bag of $25 worth of Field Day Goodies!

Kids Punch Card



Kids ages 12 & under can sign up FREE at the register to get their very own punch card. Each visit earns a hole punch when they enjoy a free piece of fruit - just show your card at checkout! After 14 visits, they’ll receive a special activity book. Plus, quarterly emails bring even more fun to your inbox.

Click here for details

COMMUNITY DONATIONS

Learn how to support our mission & contribute to community initiatives, visit our Donations page.


Every Penny Counts (EPC) is our round-up program that supports local non-profits and helps build a stronger community, one penny at a time at checkout. In an effort to provide increased assistance to those facing food insecurity, we have redirected our EPC program to support local food pantries.

Click here for details


Feb 2026 Recipient - Hoosac Harvest

Starting in February all donations will support an all‑volunteer program that helps Northern Berkshire residents access fresh, locally grown food through subsidized CSA shares. Your contribution ensures partner farms are paid in full and makes healthy, sustainable food affordable for every family in our community.

click here for details

Our Service Desk Drop-box is now accepting non-perishable food items to help support neighbors facing food insecurity. You'll find the collection box as you enter the co-op, and all donations go directly to trusted local partners.


Recipient - Williamstown Food Pantry


Thank you! Your generosity changes lives in our community.

MEMBERSHIPS

Join the co-op community!

Becoming a Member-Owner is more than a membership - it's a commitment to local food, sustainability, and shared values. Enjoy exclusive perks, have a voice in our future, and help shape a thriving food system.


Everyone's welcome to be a part of our family:

  • Membership - Ownership Program
  • Board Member - Co-op Leaders
  • Healthy Food for All - Food Assistance Program
  • Co+op Explorers - Kids Program

Join Today

FOLLOW US

Thank you for choosing the co-op!

Your support strengthens our local food system & deepens our community impact.



Share the love - invite friends, family, and colleagues to:



Explore the resources below to stay connected

Quick links: Ways To Save l Event Schedule l Healthy Food For All l Co-op Explorer Kids l Gift Cards l Catering l Healthy & Informed Editorials l Ownership Details l Curbside Pickup l Donation Requests

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