August 14, 2025

 

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AAHOA NEWS

Help AAHOA Tackle One of the Industry's Biggest Pain Points

 

AAHOA is listening – and taking action. We’re conducting confidential research to better understand the true scope of insurance issues affecting hotel owners nationwide. This effort is driven by your feedback and designed to help AAHOA provide real solutions. We're asking members to complete a quick form authorizing their insurance agent to share basic property insurance information with AAHOA.


Click below to learn more and access a link to complete the AAHOA Insurance Release Form. 

 
 

Sneak Peek: What's on Tap for HerOwnership

 

We’re less than one month away from gathering women hoteliers, industry leaders, and innovators for two powerful days of education, networking, and inspiration.


This year’s agenda includes exclusive sponsored sessions designed to give you actionable takeaways and insider perspectives, as well as AAHOA education sessions curated to give real-life takeaways that can be implemented immediately.


Here's just some of what awaits you:

Funding HerOwnership: Capital Strategies to Seal the Deal, a Pre-Conference Masterclass by Davonne Reaves

11 a.m.–12 noon | September 11


Insurance 101: Pre-Conference Masterclass by Skye Fantaci, Lillie Joyce, and Binita Patel of GMH

11 a.m.–12 noon | September 11


Step Back to Scale Up: Creating a Self-Sustaining Hotel Operation

1:15–1:45 p.m. | September 11


Red Roof Presents: Fueling Her Future: Smart Strategies for Financing Your Next Project

1:45–2:15 p.m. | September 11



M3 Presents: From Vision to Value: What It Takes to Win

10:45-11:15 a.m. | September 12

 
 

Hit the Greens at an AAHOA Charity Golf Tournament

 

AAHOA Members and industry partners are invited to hit the greens for a great cause at two upcoming AAHOA Charity Golf Tournaments. These tournaments offer the chance to support local charities while enjoying a day of golf, building connections with fellow attendees and vendors, and soaking in the beauty of two top-tier courses.


Northwest Region – Monday, August 18

Langdon Farms Golf Club | Aurora, OR

Sold Out


Southwest Region – Monday, November 3

Ocotillo Golf Club | Chandler, AZ

Register here.

 
 

Final Weeks to Register: Join Us in D.C. for the Fall National Advocacy Conference

 

AAHOA’s Fall National Advocacy Conference (FNAC) is just around the corner, and time is running out to be part of one of our most impactful events of the year. Scheduled for September 16-17 at The National Press Club in Washington, D.C., FNAC gives hotel owners a direct line to lawmakers on Capitol Hill.


This event isn’t just about policy – it’s about presence. By showing up, you’re helping amplify the voice of America’s hotel owners and ensuring our industry's priorities are part of the national conversation.


With the August 25 registration deadline fast approaching and the room block deadline being this Friday, August 15, now is the time to finalize your plans. Space is limited and filling quickly.

 
 

Check Out the August Issue of Today's Hotelier Magazine

 

To combat the ongoing labor shortage in hospitality, hiring is only half the battle – retention is the winning strategy. In the August issue of Today's Hotelier magazine, hoteliers reveal how they build workplace cultures where employees grow, thrive, and choose to stay. The secret sauce? Training, recognition, and genuine care.

 
 

Hoteliers Gather at 2025 Alabama Hotel Owners Conference & Trade Show

 

Hoteliers from across Alabama came together for a day of education, networking, and industry engagement at the Alabama Hotel Owners Conference & Trade Show. Guest speakers included Alabama Attorney General Steve Marshall, Representative Arnold Mooney, Mindy Hanan, president and CEO of the Alabama Restaurant & Hospitality Association (ARHA), and Jamie Savier, senior vice president at CBRE.


Thank you to Regional Director Neil Patel and the region’s dedicated AAHOA Ambassadors for their leadership and support.

 

Georgia Hoteliers Learn and Connect at Hotel Owners Conference & Trade Show

 

Home of AAHOA Headquarters, the Georgia Hotel Owners Conference & Trade Show brought AAHOA Members, industry partners, and community leaders together for a day of networking, education, and legislative discussions. Education sessions included insights on hotel financing strategies, and a legislative panel with Sen. John Kennedy, Rep. Devan Seabaugh, and AAHOA Ambassador and Director of Government Affairs at the Georgia Hotel & Lodging Association Chris Hardman shed light on issues impacting hoteliers across the state.


Thank you to Regional Director Vik Zaver and his team of Ambassadors for hosting a successful conference.

 

INDUSTRY PARTNERS

 

M3 is a company of over 300 professionals who come from all walks of life. Each member of the team is an integral part of the mission to support our customers and vendors as we develop technology and software to help hoteliers realize better efficiencies and profit margins.

 

BWH Hotels is a leading global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay Hotels®. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide. With 19 unique brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market, as each brand offers its own personality and style.

 


Featured Member Benefit

Docyt, pronounced “docket", is a bundled, integrated, AI-powered accounting automation software platform. Docyt AI’s superpower is enabling much faster decision-making. Because it digitizes financial data, automates workflows, and continuously reconciles the books, you get real-time accounting. It also reduces the cost and technical complexity of bookkeeping and back-office tasks for businesses and their accountants.

 

IN THE MARKET

U.S. RevPAR -1.6% y/y last week; Continued soft demand trends in leisure heavy August

As Truist Securities wrote, “Overall, U.S. RevPAR was -1.6% y/y for the week ending 8/9/2025, per STR/CoStar, below the prior week's result of +0.4% y/y and slightly below the trailing 10-week average of -1.2% y/y. Last week's clean comp results reflected the continuation of recent trends: 1) Bifurcation by chain scale with Luxury outperforming all chain scales (Luxury RevPAR was +2.4% y/ y, above Upper Upscale by 410 bps and above Economy by 810 bps). 2) Group attrition: Group occupancy was -7.8% y/y. 3) Continued tough 2024 hurricane comps: Houston from Hurricane Beryl and the Southeast from Hurricane Debby. Houston RevPAR was -34.6% y/y last week. Hurricane Debby impacted many smaller markets. Upscale RevPAR: -2.5% y/y; Upper Midscale RevPAR: -2.1% y/y."


For more, read the full report here, and read the China/Europe report here.

 

UPCOMING EVENTS

AAHOA Northwest Charity Golf Tournament

Aurora, OR

August 18, 2025

Northwest Hotel Owners Conference and Trade Show

Portland, OR

August 19, 2025

North Central Hotel Owners Conference and Trade Show

West Chester, OH

August 21, 2025

Washington D.C. Hotel Owners Conference and Trade Show

Richmond, VA

September 3, 2025

Mid South Owners Conference and Trade Show

Memphis, TN

September 9, 2025

HerOwnership Conference

Hilton Head Island, SC

September 11-12, 2025

Mid Atlantic Hotel Owners Conference and Trade Show

Cherry Hilly, NJ

September 15, 2025

Fall National Advocacy Conference

Washington, D.C.

September 16-17, 2025