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Rock The Bells, the global platform founded by LL COOL J to celebrate Hip-Hop culture and the people who continue to move it forward, is once again expanding its growing live experiences business. Following the success of its sold-out Rock The Bells Cruise: A Hip-Hop Experience, Rock The Bells is joining forces with Sixthman, the leader in festivals and music cruises for 25 years, to introduce Rock The Bells Presents: I Need Luv Cruise — a new R&B vacation where the music sets the mood and connection takes center stage.
Sailing November 15–19, 2027 from Miami to Nassau, Bahamas aboard Norwegian Jewel, I Need Luv brings together the R&B people know, love and still have on repeat with a completely different kind of experience at sea. Designed for couples, singles and friend groups, the four-night getaway goes beyond the traditional music cruise with programming built around love, relationships, chemistry, friendship and the many ways people connect today.
The inaugural lineup features Tank, Xscape, Ginuwine, Mýa, K. Michelle, Kenny Lattimore, Eric Benét, Kindred the Family Soul and Eric Bellinger, with Jagged Edge performing a special port show. Bryan-Michael Cox and DJ Aktive will also join the voyage, with additional artists and special guests to be announced.
But the soundtrack is only the beginning.
Beyond the stage, I Need Luv brings the theme of love to life through matchmaking, candid conversations with relationship experts, wellness experiences and unexpected ways to connect, whether you come with a partner, your friends or on your own.
Come for the music. Stay for whatever happens next.
ROCK THE BELLS FOUNDER LL COOL J says: “R&B has always given people the words for what they feel but don't always know how to say. It's how a lot of us learned to tell somebody we love them, to make things right, to start over. With I Need Luv, we wanted to take that connection people already have with R&B and build an entire vacation around it. Whether you come with your partner, your friends or on your own, come see what happens when love sets sail baby…”
The launch builds on the momentum of Rock The Bells Cruise: A Hip-Hop Experience, which has developed a passionate community of returning cruisers now in its fourth year. With I Need Luv, Rock The Bells brings that same focus on culture, community and shared experience into a new R&B-centered vacation designed to become a destination of its own.
Potential guests can sign up for the first round of presale access now through October 18 at 11:59 p.m. ET at RTBINEEDLUVCRUISE.COM. The final opportunity to register for presale access ends October 26 at 11:59 p.m. ET. Any remaining cabins will become available to the public beginning October 28 at 2:00 p.m. ET.
Guests who book during the presale can save $100 per cabin before prices increase at the public on-sale. The first 600 cabins to book also get to choose from two early bird perks: an exclusive Ginuwine show on board or a photo with MÝA!
THE VACATION
Between performances and programming, Norwegian Jewel becomes home for four nights, offering multiple bars and lounges, specialty and complimentary dining, a pool deck with hot tubs, Gem Club Casino, Mandara Spa, Pulse Fitness Center, basketball and pickleball courts, and plenty of spaces to connect, recharge or keep the night going.
NASSAU, BAHAMAS
The experience continues ashore in Nassau, where cruisers can spend the day exploring the island, relaxing on white-sand beaches, getting out on the water or simply slowing things down before returning onboard for another night of music and experiences.
Shore excursions are expected to become available approximately four to six weeks prior to sailing and can be booked once guests receive their official booking number.
PRESALE + BOOKING INFORMATION
First Presale Sign-Up Deadline: October 18 at 11:59 p.m. ET
Final Presale Sign-Up Deadline: October 26 at 11:59 p.m. ET
General On-Sale: October 28 at 2:00 p.m. ET
Presale Savings: $100 per cabin
Sailing: November 15–19, 2027
Route: Miami, Florida → Nassau, Bahamas
Ship: Norwegian Jewel
More Information: RTBINEEDLUVCRUISE.COM
ROCK THE BELLS PRESENTS: I NEED LUV CRUISE
SAILING NOVEMBER 15-19, 2027 FROM MIAMI, FL TO NASSAU, BAHAMAS
ABOARD NORWEGIAN JEWEL
LINEUP:
Tank, Xscape, Jagged Edge, Mýa, Ginuwine, K. Michelle, Eric Bellinger, Kenny Lattimore, Eric Benet, Kindred The Family Soul and more to be announced!
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