Hi Lisa,



Looking for a fresh way to maximize your direct mail campaigns in 2024?

We’ve got an exciting new strategy to share!

In this month’s Mail Piece of the Month video, we explore how digital mail can help you

re-engage website visitors and target potential customers based on their online behavior. Learn how to:

• Use IP matchback technology to send direct mail to people browsing relevant topics online.
• Follow up with visitors who land on your website or landing page but don’t convert.
• Leverage this powerful integration to boost response and conversion rates—perfect for industries like insurance, nonprofits, and more.

With postage rates increasing this July, there’s no better time to refine your approach and make every mailpiece count!

Have questions or need help integrating digital mail into your marketing strategy?

We’re here to help. Drop us an email or give us a call—we’d love to chat.

Here’s to smarter, more effective campaigns!

P.S. Don’t miss next month’s video where we’ll break down the exciting 2025 postal incentive programs!

Check out this month's 

Mail Piece of the Month Video.

Contact us:

Erik: EFormica@fmidm.com

Lisa: LFormica@fmidm.com

Phone: 215.464.0111

Thanks for watching!