Exclusive: Flybar Acquires Kid Trax Brand from Pacific Cycle

It’s official: Kid Trax is now part of the Flybar family of companies. Kid Trax manufactures a wide array of highly detailed, battery-powered ride-on toys that are sold at a variety of retailers across North America and Flybar is making plans for 2024. Read more…

LEGO DREAMZzz Harnesses the Limitless Creative Power of Dreams



The LEGO Group is introducing LEGO DREAMZzz, the first content and product theme to be truly inspired by the way kids dream. Following the launch of the new TV show on May 15, an accompanying product range will hit retail in August. Read more…

Anna May Wong Becomes the First Asian American Doll in Barbie’s Inspiring Women Series

To kick off Asian American and Pacific Islander Heritage Month, Mattel is celebrating Anna May Wong — known as a fashion icon and trailblazer in Hollywood — with the first Asian American doll in the Barbie Inspiring Women Series. Read more at The Pop Insider…

JAKKS Pacific and Disguise Ink Deal with Rooster Teeth for 'Bendy'



JAKKS Pacific and its costume division, Disguise have inked a licensing deal with Rooster Teeth and Joey Drew Studios to bring the Bendy video game series, which includes Bendy and the Ink Machine and Bendy and the Dark Revival, into costumes, action figures, plush, playsets, and more. Read more…

MGA Entertainment’s ‘Rainbow High’ Comes to PC and Consoles This Fall



Rainbow High: Runway Rush is inspired by the Netflix and YouTube series Rainbow High, based on the fashion doll brand of the same name. This puzzle adventure game focuses on all things art and creativity. Read more…

Dole Food Co. Enters Collectibles Market with Moose Toys’ Shopkins Real Littles



Dole Food Co. has teamed up with Moose Toys to grow its licensing program. Earlier this year, Moose Toys unveiled new a line of Shopkins Real Littles inspired by 10 Dole fruit and vegetable characters. Read more…

Marvel’s Beloved ‘Band of Misfits’ Comes to Stores

Marvel Studios’ Guardians of the Galaxy Vol. 3 premieres in theaters nationwide tomorrow, and retailers are offering a wide variety of toys, collectibles, and more inspired by Star-Lord, Groot, Drax, Mantis, and the rest of the Guardians. Read more…

DC’s ‘The Flash’ Speeds Into Toy Departments



Fans all over the globe are looking forward to seeing worlds collide when The Flash hits theaters June 16 and industry players are speeding into the game with an expansive assortment of toys — from action figures to plushies. Read more…

The Genius of Play: Talia Filippelli Talks Emotional Wellness on the 'Power Kid Podcast'

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Talia Filippelli, founder of Starr Therapy, to the show. Listen here…

The Toy Book Podcasts by Adventure Media & Events are available through all of your favorite streaming services, including Amazon Music, Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.

May the 4th Be with These Epic Star Wars Toys



May 4 is a day for celebrating all things Star Wars, no matter how old you are or what your favorite type of Star Wars media is. The Toy Insider has put together a list of some of the hottest Star Wars toys that young fans can play with while rewatching their favorite movies and TV shows from a galaxy far, far away. This is the way...

Media Mashup: Toyetic Trailers for 'Transformers: Rise of the Beasts,' 'Funko Fusion,' Disney's 'Wish,' and more



In this week’s edition of The Toy Book‘s Media Mashup, a roundup of all the latest in toyetic entertainment content that should drive sales in the toy department, Hasbro’s Transformers are roaring back into action with a ’90’s-fueled trailer for Transformers: Rise of the Beasts; Disney served up a first look at Wish; 10:10 Games dropped a look at Funko Fusion; and DC’s The Flash lit up CinemaCon. Read more…

JAKKS Pacific Beats Q1 Estimates as the Super Mario Bros. Power Up Sales

The toy industry had a challenging first quarter but JAKKS Pacific fared better than expected. The company reported an 11% decline in net sales to $107.5 million while its margins and profit increased slightly. Read more…

Hasbro Reports Mixed Q1; Reaffirms Guidance



The challenging first quarter hit Hasbro with a 14% revenue decline to $1 billion. Despite the slip, the company doubled down on its guidance for the year and believes that a stronger back half looms on the horizon. Read more…

Kirk Kristiansen Family Passes The LEGO Group to a New Generation

The Chairman of the Board position for KIRKBI A/S, the family-owned holding company that owns 75% of the LEGO Group, has passed from father to son. Thomas Kirk Kristiansen takes over the position from his father, Kjeld Kirk Kristiansen, who spent 50 years in the position. Read more…