March 2026 - VOLUME 31 - NUMBER 3 | |
Nominate Rising Stars: RASCW 40 Under 40
The future of real estate is bright—and it’s happening right here in South Central Wisconsin. RASCW is proud to introduce our inaugural 40 Under 40 program, created to recognize outstanding real estate professionals under the age of 40 who are making a meaningful impact in our industry and communities.
This new recognition celebrates rising leaders who demonstrate innovation, professionalism, leadership, and a commitment to advancing the real estate profession. From dedicated REALTORS® to emerging industry changemakers, these individuals represent the next generation shaping the future of real estate.
Know a rising star in the REALTOR® community? We invite you to submit a nomination and help us celebrate the professionals who are making a difference across our region.
Nominate someone today and help us shine a spotlight on the future of our industry.
| | Momentum Networking Event Recap | | |
Lisa Marshall
CEO, RASCW/SCWMLS
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Dear Members,
As we move into a new season, I’m reminded of the strength of our community and the importance of staying adaptable in an ever-changing industry.
At RASCW/SCWMLS, professionalism remains at the center of everything we do, and we are committed to remaining nimble, responsive, and focused on supporting our members as the market evolves.
I’m continually inspired by the dedication and professionalism you bring to your work every day. Your commitment to your clients, colleagues, and communities strengthens our organization and our industry.
Thank you for the trust you place in us and for all that you do.
-Lisa
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Celebrating 110 Years of RASCW: 
Interview with Kevin King & Lisa Marshall
To mark 110 years of RASCW, CEO Lisa Marshall chats with retired CEO Kevin King about the association’s journey, the evolving real estate industry, and the principles that guided his leadership. From expanding services and promoting professionalism to navigating market changes, legal challenges, and new technology, King shares candid insights and timeless advice for today’s real estate leaders.
| | | Homebuyers Backing Out of Deals in Key U.S. Markets | | |
A recent report from Realtor.com reveals that some homebuyers are “ghosting” the market—going under contract and then backing out before closing. While the overall cancellation rate remained steady at 7.1% in December, certain metros are seeing significantly higher rates.
The cities with the most canceled contracts include Atlanta (10.3%), Las Vegas (10.1%), San Antonio (9.6%), Riverside (9.3%), and Phoenix (9.2%).
Experts say the trend is largely driven by increasing housing inventory and slower sales, giving buyers more choices and less competition. With more homes available—and many sellers lowering prices—buyers are sometimes canceling contracts during inspection or due diligence periods when they find a better opportunity.
Although mortgage rates have recently dipped to around 6.09%, existing-home sales still fell 8.4% in January, marking the slowest pace in more than two years. As inventory continues to grow, buyers in many markets may remain cautious and selective before finalizing a purchase.
| | Why Selling Before the Spring Rush Could Pay Off in 2026 | | |
While many homeowners wait until spring to list their homes, experts say selling earlier in the year may offer key advantages in 2026. According to a recent report from Realtor.com, listing before the spring market heats up could help sellers stand out and attract motivated buyers.
Currently, housing inventory remains relatively low, meaning fewer competing listings for sellers. However, many homeowners who delayed selling in recent years are expected to list this spring, which could quickly increase competition.
Mortgage rates have also begun to ease slightly, with some recent averages dipping below 6%. Lower borrowing costs are helping bring buyers back into the market, creating strong early-year demand.
Experts also note that home prices are expected to remain relatively stable in 2026, with forecasts projecting about 2.2% growth. This means sellers who list now are unlikely to miss out on major price gains later in the year.
Another benefit of listing early is reduced buyer negotiating power. When more homes hit the market in spring, buyers often request more concessions such as repair credits or closing cost assistance.
For homeowners planning a move in 2026, the advice is simple: listing before the spring surge may help you capture serious buyers, face less competition, and secure a strong sale price.
| | Upcoming Events & Education | |
RASCW Broker Summit 2026
Get ready to lead your team into 2026! Join RASCW and NAR for a high-impact, half-day Broker Summit packed with strategy, forecasts, and actionable insights.
Hear from Nykea Pippion McGriff, Jessica Lautz, the RPR Team, and other experts—plus engage in peer discussions to sharpen your leadership skills and position your brokerage for success.

One morning. Real insight. Stronger leadership.
April 16th, 2026
9:00AM - 3:00PM
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Real Estate Team Certification
Start your Certified Real Estate Team Specialist (C-RETS) Certification. Learn proven strategies for building and sustaining successful real estate teams, strengthening leadership skills, and improving financial performance. This nationally recognized certification from the National Association of REALTORS® helps elevate team development and performance.
May 6th - 7th
9:00 AM - 4:00 PM
RASCW Headquarters
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RENE Certification
Earn your RENE certification—the only NAR-recognized negotiation credential—in this free two-day course. Led by NAR instructor Lynn Madison.


April 2nd - 3rd
9:00AM - 4:00 PM
RASCW Headquarters
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Join us as a 2026 RASCW Event Sponsor!
Choose from Silver ($600), Gold ($1,200), or Platinum ($1,800) tiers to unlock exclusive networking, exhibitor tables, and stage time. These packages maximize your impact through targeted digital branding and direct member engagement. Secure your spot today by contacting Chesed Anzo at bd@wisre.com or (608) 514-0206.
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Roomvo is live on SCWMLS listings
Roomvo allows shoppers to instantly reimagine rooms by changing flooring, wall colors, and finishes right within listing photos. With one click, buyers move from seeing what is to envisioning what could be — helping them picture the house as home and feel confident early in their search.
Roomvo Demo
| | | Advocacy & Government Affairs | | |
NAR’s consumer ad campaign to elevate the REALTOR® brand, More Than Opening Doors, is driven by data and now featured on video, audio and social channels. It shows how NAR members protect their clients with expertise and professionalism, well beyond the property search.
WATCH NOW
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The NAR Good Neighbor Award
Around the country, thousands of REALTORS® are quietly and heroically changing the world. Good Neighbor Awards seeks to find the most extraordinary volunteering stories and reward REALTORS®’ causes with an infusion of $10,000 and media coverage.
Apply by April 10th and turn your passion into action: www.nar.realtor/gna
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January Market Statistics
Home sales across South Central Wisconsin started 2026 with steady early-year activity, with closed sales holding slightly above last year despite ongoing affordability challenges. Inventory rose modestly, providing more options for buyers while remaining below a fully balanced market, supporting continued price stability.
Moderate increases in inventory combined with consistent buyer demand helped sustain both monthly and year-to-date price growth, reinforcing the market’s resilience as the new year begins.

| | | New Agents, Offices & Transfers | | February Lease Asking Rates Greater Madison | | Disclaimer: Advertisements featured in the RASCW REALTOR® Review do not constitute an endorsement by RASCW. RASCW does not review or verify the products, services, or claims made in any advertisement. RASCW makes no guarantees or representations and assumes no responsibility for the accuracy or reliability of any advertised content. RASCW does not endorse the Advertiser or Advertiser’s products or services. | | | | |
