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Why are we planning an exhibition?
We have RailEx approaching, and in previous newsletters, we have gone into detail about what you have to look forward to by attending and when and where it will be, but we haven’t really gone into much detail about why we chose to do it in the first place.
With all that is required in the planning and execution of such an event, at the same time as trying to run a model railway company, let us assure you, we have asked ourselves on several occasions why on Earth are we doing an exhibition! This thought has occupied all of our minds for a while, so it feels like it’s the most appropriate thing to put to paper for this month's Thought of the Month.
The idea of putting on our own show goes back to the beginning of the year when a nuke was dropped on the model railway event calendar. We sadly lost the Warley National show, and for many of us in the model railway world, this had quite the impact, with plans and finances planned years ahead that incorporated product launches and more that focused on this key date and event.
However, as a business and individuals, we aren’t ones to wallow in self-pity about plans that have been put to the sword and things that are way beyond our control. We even wrote a Thought of the Month talking about moving with the times and the industry constantly having to evolve. So, looking forward rather than back, we were hunting for an alternative solution, and fast!
Reading comments on online forums and social media, many individuals were waiting for others to react, but the mindset of “Ah, it’ll be fine, someone else will take over doing Warley” didn’t really ring true with us and put a lot of risk in conjecture and optimism. Now, as we are now aware, someone has effectively done this, and we are very much looking forward to attending the National Festival of Railway Modelling in November. But when we were planning our year out in early January this wasn’t the case.
Then Andy had an idea. Why don’t we do our own show?
Initially, we laughed it off as a silly idea, but the more we thought about it, the more it made sense. We could bring all of you to us and put on a cracking event, all the while tailoring our planning and releases around the event to make both the announcement and the event itself memorable. Our sister company in Canada have held similar "open house" events before so we thought it was our turn.
From a community engagement perspective, it had some real plus points too, as all of our staff can be on hand to talk to customers about our projects, we could invite as many of our favourite layouts to fill the hall (therefore making it about quality over quantity), and we didn’t have to worry about limiting our own stand size based on whatever square footage is available/affordable. So, by doing it ourselves we can show off everything we wanted to and talk to everyone.
While we are on the subject of costs, if you weren’t aware, attending shows is also quite costly for a business. The expense isn’t just how much the stalls cost (or how much the multitude of retailers extract from our wallets while we are there), but also includes time. To give you an example, Model Rail Scotland is an awesome show, but as the majority of us and the business itself reside in the Garden of England, it costs us around 5 business days (not including the prep time) and requires about a third of our staff to be able to attend the 3-day show. As a result, projects and other work during this time have to be put on the back-burner.
By organising a show local to our office our travel, accommodation and moving costs are dramatically reduced, meaning we have more funds to put into our venue of choice, and what will be there for you to see, and more importantly, we will have more time to design and produce our upcoming models.
We aren’t the sort of business to wait for others to act, so with our hand forced and a bunch of awesome new announcements in the pipeline, something had to be done. So, after giving these reasons some serious thought and (at the time) no National show to work around, we thought we would take the leap of faith and give it a go.
The mad idea of Rapido RailEx 2024 was born.
What we have crafted is a local show that is all things Rapido - fun and friendly, with quality and value. There will be a few of our Official Retailers, some friends from within the trade and a number of exceptional quality layouts to see alongside the biggest ever Rapido Trains stand.
We can’t wait to see all of you at RailEx, and we suspect you will like what we have on show. But you are just going to have to wait and see what that is.
Keep an eye on your inbox and on social media as we will be dropping announcements in the days and weeks leading up to RailEx. It's going to be a wild ride!
Until next time,
The Rapido UK team
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