WebClinic: September 17 2019 — 1:00 - 2:00 ET



Are you expecting your growth goals to be filled by new business? 

Without a long range agency plan to sustain that growth, new business alone just may not get it done. A sustainable growth strategy takes into account a holistic approach including aspects of your business that are often overlooked. Having a strategic and sustainable growth vision is liberating, confidence boosting and necessary for the long haul.

Join agency consultant Doug Austin as he takes you through the strategies and platforms to consider as you lay out your long range agency growth plan. 

Doug will dive into the growth strategies and action steps needed to keep your new business wins for a long time to come. To continue providing value to your clients, your agency must be deliberate about maintaining relevance in the industries you choose to serve in.

Simply put, you must “understand the business of your client’s business” to the degree you are seen as an expert and partner. This is achieved through focused training and deliberate industry involvement. 
This Webinar

During this webinar we'll explore four platforms that Doug has found crucial for sustainable growth:

  1. How to maintain/grow your current client base (duh right, but we often miss what that looks like).
  2. How to add the “right” new business.
  3. How to introduce a training regimen that produces confident specialty experts.
  4. How to be involved in the industry of your client’s business.
Key Takeaways

  • Learn how to approach your long range growth planning.
  • Discover why your training and education regimen are so important in developing an army of thought leaders.
  • Learn how to identify and leverage the “conversation” of the client industries you serve.
  • Learn how to leverage the industry events of your client’s business to position you as an expert.
  • Discover how to deconstruct your value proposition to penetrate strategic adjacencies.
  • Identify where you have “permission to win” new clients.
  • Learn how to identify the best new clients and go after them.


Who Should Attend

This webinar is directed at anyone responsible for agency growth:
  • Agency owners
  • General managers
  • Presidents
  • CEOs/CMOs
  • Team leaders
  • Innovation officers
  • HR
  • Training
  • Business development
  • New business
  • Account service leads
  • Client or category leaders.
Doug talking to workshop attendees.
About Doug Austin

Doug is the owner of  Austin Amplifies , a consulting firm focused on helping independent agencies reach their next level, whatever that may look like. 

Doug spent his 30+ year career building, growing and selling ad agencies. Now he’s focused on helping others do the same. Much of his agency expertise lies in long-term strategic planning as well as product/menu innovation for a variety of clients in the food/beverage industry. 

His last formal agency gig was leading growth and innovation for a network of three ad agencies and one innovation firm, resulting in the sale of that network.

Today Doug spends his time consulting with agencies on a wide variety of topics including: growth visioning and business development to training and industry relations. In addition, Doug conducts seminars and his workshop, Creating a Culture of Growth, from Coast-to-Coast. 

• • •

If you’d like to discuss how Austin Amplifies can help your agency grow, give me a ring/text or drop me a line.

Doug Austin
Mobile +1.314.239.0578