Tell Us - Have You Used Paragon Connect? | | Built with feedback from real estate professionals and trusted by more than 200 organizations across North America, Paragon Connect is the modern, mobile version of Paragon designed to help you stay connected and productive wherever you are. You can access listings, collaborate with customers/clients, and manage your business right from any device, from anywhere! | | Have you used Paragon Connect, the mobile version of Paragon? | | | | |
The PrimeMLS Rules have been updated, which can be found here or on the PrimeMLS Helpdesk. As always, the document includes a revision history, but we'd like to provide additional context for 2 updates.
Section 1.2.D - Property Owner Concessions
We've updated this section to give listing agents more flexibility when marketing a property. Agents can now include specific dollar amounts or percentages for seller to buyer concessions in both public and non-public fields. Agent to agent concessions in the MLS is prohibited.
Previously, concessions were prohibited in remarks to prevent confusion following the removal of compensation fields; however, based on customer feedback, we've adjusted the rule to allow agents to showcase these important listing details while maintaining clarity and compliance. When including a dollar or percentage amount, agents must indicate what the concession is for (such as closing costs assistance, flooring improvements, or home warranties) to ensure transparency and consistency.
Section 1.3 - Multiple Listing Options for Sellers
This section was originally based on NAR’s mandatory policy, but some confusion arose from how delayed marketing authorizations and disclosures functioned in the MLS system. The revised section now clarifies the difference between requirements for Office Exclusive and Delayed Marketing listings and simplifies the language to better reflect the 0-day delay option.
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Clear Cooperation Policy Reminder
Within one (1) business day of marketing a residential property to the public, the listing broker must submit the residential property to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public-facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (e-mail blasts), multi-brokerage listing sharing networks, and applications available to the general public.
One-to-one communications between brokers about listings do not trigger CCP. Communications, including posts to social media channels, social media groups, forums, or messaging threads do constitute marketing and therefore trigger CCP.
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ICE, the parent company of Paragon, has announced that its partner Zeta Ads, which powers the Listing Ads feature in listing maintenance, is pivoting its business model and ending its partnership with ICE. As a result, Listings Ads will no longer be available after January 31, 2026, and new Listing Ads purchases will stop processing after December 17, 2025.
While ICE explores replacement options, PrimeMLS already has you covered with Property Panorama's Adtensify, a powerful marketing tool available within the virtual tour platform you already know and love!
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Why Try Adtensify?
When you promote your listings through Adtensify, you'll get:
- Fully automated digital ad campaigns, which include your Instaview virtual tour
- Online exposure where consumers spend most of their time
- Advanced targeting for 3-5x better visibility and engagement
- Ads on desktop, mobile, and Facebook included in every campaign
- Automatic ad updates to boost efficiency and results
- Transparent reporting delivered straight to your inbox
- Placement across top sites and social platforms
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| | Training from PrimeMLS Partners | | Are you taking full advantage of your PrimeMLS subscription? It's so much more than access to the MLS software, and the best way to learn how you can benefit is through free training! Click the link to register for all classes below. | | |
Learn About the New Prospector Tool in RealReports!
November 4th at 1:00 PM
This is for you if you want an exclusive first look at RealReports’ premium, built-in prospecting tool to help you start farming smarter—filtering any property in the country by specs, owner info, mortgage details, and AI-powered Sell Scores that show who’s likely to list before anyone else. You’ll walk away with a full understanding of all the Prospector™ features, including how to generate a fully customized, export-ready lead list and/or mailing labels in seconds.
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From Rentals to Revenue: Insider Secrets From Top Agents
November 6th at 12:00 PM
Rentals aren't small deals; they're the gateway to untapped revenue streams that fuel your business today and secure tomorrow's pipeline. Join RentSpree on November 6th when three top-producing agents share proven strategies for using rentals to generate steady income, grow their client base, and stay competitive in any market.
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Tech Tuesday: Stand Out in Your Market, Own Your Zip Code
November 11th at 2:00 PM
Join Property Panorama for an engaging Tech Tuesday session where we’ll show you how to leverage digital advertising to elevate your brand and establish yourself as the go-to real estate expert in your market. Learn how targeted campaigns, automated tools, and data-driven insights can help you reach the right audience, generate more leads, and stay top of mind with buyers and sellers. Discover how Property Panorama’s integrated advertising solutions make it simple to promote your listings, showcase your expertise, and grow your business, all while saving time and effort. Don’t miss this opportunity to learn proven strategies that help you stand out and win more business in your local market.
Webinar Wednesday: A Complete Overview
November 19th at 2:00 PM
Join Property Panorama and discover how to elevate your marketing with InstaView, ADTensify Advertising, and Neighborhood Insights all seamlessly integrated with your MLS system. Learn how our automated digital marketing solutions deliver virtual tours, flyers, listing videos, social media syndication, listing and agent advertising campaigns and lead capture tools to help agents stand out and win more business.
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Leveraging Social Media Marketing: Real Estate Strategies That Work!
November 21st at 9:00 AM
Learn how to grow your repeat and referral business, effectively nurture relationships, and generate quality leads. Plus, learn how to maximize your time with social media, Chat GPT, video marketing, SEO, blogging, and more! This session includes 2 NH CE credits and is open to all customers.
| | FREE Training from PrimeMLS | | | | |
