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When Do People Actually Tune In?

by Ashley Graham-Wilcox


Pew Research Center just published a study on how Americans describe their own changing news habits, and instead of leading with a survey number, they did something more interesting: they sat 45 people down in focus groups, ages 20s through 60s, and just asked them to talk about it. "News" here is doing a lot of lifting — participants meant everything from newspapers and TV to group texts, TikTok, and Apple News alerts. Basically: however you currently find out things.


What came back wasn't really about news. It was about attention — how we decide, moment to moment, what's worth tuning in for.

UPCOMING WORKSHOPS

EXPERT-LED WORKSHOP

Bonus Special Series!

AI for Churches: A 3-Part Series


Tuesdays, September 8, 15 & 22 | 10:00 AM PT / 11:00 AM MT / 12:00 PM CT / 1:00 PM ET


AI is everywhere right now, and most of us are somewhere between curious and overwhelmed. This three-week cohort is for churches who want to move past the hype (and the dread) and figure out what AI actually looks like in day-to-day ministry.

We'll start with the fundamentals: what AI is, what it isn't, and why it's worth your attention even if you're skeptical. From there, we'll get practical — how to actually talk to these tools so what comes back is useful instead of generic. We'll close with workflows: real systems you can put in place the week after the series ends, not just ideas to file away.


  • Week 1: AI 101 — What it is, what it isn't, and why it matters for ministry
  • Week 2: Prompting — How to actually talk to AI tools and get useful results
  • Week 3: Workflows — Practical systems churches can implement right away


This series will be led by Katie Allred, an AI and community strategist who built and led online communities of 500,000+ members at companies like Meta and Adobe, and now helps churches and organizations put AI to practical use.

CHURCH COLLABORATION MEETING

The Church Calendar is Not a Strategy


Wednesday, September 9
| 10:00 AM PT / 11:00 AM MT / 12:00 PM CT / 1:00 PM ET


Many churches fall into the habit of promoting every event equally and wondering why people stop paying attention. How do we move from simply announcing things to communicating with greater intention and clarity? We’ll discuss audience fatigue, prioritization, messaging strategy, and how churches can better align their communications with mission rather than just maintaining a crowded calendar.

REALM USER GROUP

Realm User Group

Thursday, September 17
| 9:00 AM PT / 10:00 AM MT / 11:00 AM CT / 12:00 PM ET


Join us for a time of sharing, troubleshooting, and honing our Realm skills in support of our missions and ministries. Hosted by Janey Griggs Salazar, Administrative Assistant and Benefits Coordinator for the Episcopal Church in Colorado.

ADMINISTRATORS' CAFE ROUNDTABLE

The Meeting That Could've Been an Email (And Vice Versa)



Thursday, September 24 | 10:00 AM PT / 11:00 AM MT / 12:00 PM CT / 1:00 PM ET


Some things need a live conversation. Some things do not need to be a 45-minute Zoom call with six calendar invites and a follow-up survey. How do you decide what actually warrants a meeting, and how do you push back — kindly — when someone wants to schedule one anyway? Bring your best "this could've been an email" story and let's compare notes on where the line actually is.

CHURCH COLLABORATION MEETING

Volunteer Wrangling Without Losing Your Mind


Wednesday, October 7
| 10:00 AM PT / 11:00 AM MT / 12:00 PM CT / 1:00 PM ET


Volunteers are essential to church life, but managing communication, expectations, scheduling, and follow-through can sometimes become a ministry of its own. What systems, tools, and practices help create healthier volunteer cultures and clearer communication? Join us as we share frustrations, successes, and practical ideas for working with volunteers in ways that are sustainable and life-giving.

This Week's Creative Prompt:


Trade the generic for the specific: words like welcoming, vibrant, meaningful, and community show up everywhere in church communications — but what do they actually look like in your congregation?


Find one generic word in something you’ve written and replace it with a concrete detail, image, or example. Don’t just tell people who you are. Give them something that lets them see it.

This Week's Refill & Rest:


Before you move on to the next thing, take a minute to notice something that went well.


What felt easier this week? What made you laugh? What did you finish, enjoy, or handle better than you expected? We’re often quick to notice what needs fixing. Give something good equal airtime.

 
 
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