Our She Means Business series celebrates the gutsy, courageous women who are building bold careers, businesses and communities. This month, we’re pleased to introduce colleague Lana Manganiello.

In a field crowded with marketing generalists, Lana has carved out a powerful niche. As founder and CEO Practice Growth Partner, she helps lawyers and law firms grow with intention through smart legal marketing strategy, business development, and fractional CMO support.



Her work centers on a simple but solid goal: helping legal professionals create profitable, client-centered practices and gain confidence in their careers.

Lana’s entrepreneurial energy is driven by curiosity, courage and a genuine commitment to her client’s success. As she says: “I am naturally inclined to see opportunities and launch new initiatives, and there is always another idea I am excited to pursue.”

This forward-thinking mindset is driven by a deep sense of purpose. For Lana, one of the most rewarding parts of her work is seeing clients become “more confident and intentional about the careers and practices they are building.”

Head over to our latest blog post to discover how Lana is helping law firms build lasting success.


Tired of garbled voice messages from messaging apps?

Joanna Stern, former tech editor at the Wall Street Journal, now on her own with a fun to read newsletter, shares a new tool that appears to solve the “what did I just say!” dictation dilemma.


It’s called Wispr Flow and its goal is to to turn your dictation into clear polished text without autocorrect destruction.


Watch her video about Wispr Flow here. Clear polished speech makes dictation a thing of the past.

Recent Work

We recently finished a new website for Streeterville Realtor Gail Spreen. Her old site did not do a very good job of branding her company, Streeterville Properties. She wanted a site that highlighted how knowledgeable she is about her neighborhood (she’s lived there for 30 years) and all that it offers. She also needed a quick and easy way to show real estate listings. Check out the new Streeterville Properties site here. 

Summer may be winding down but kayaking still has miles to go.

We’ve written before about how much we love kayaking. And as long as the weather cooperates…even into October, our favorite kayaking company, Wateriders, will keep the adventure going.


Because you’re a newsletter reader, you can take 20% off anything you book through the end of the season – kayak rental, guided tour, private tour, or themed tour (if available). 


We’ve paddled from all three Waterider locations – Northwest, Bridgeport and downtown. Each offers a completely different Chicago adventure. We love them all!


Use promo code USA250 to claim your 20% discount. 


Hint: a Waterider gift certificate makes an excellent holiday gift and something to look forward to for next year.


Questions? Contact them here.


Thinking about what’s next for your business or brand?


Whether you need a sharper website, clearer messaging, a strong newsletter or a better marketing plan, we’d love to talk. Let’s start a conversation. 

Hope you enjoyed this newsletter. 
If so, we’d love it if you’d share it with a friend or two.


Iris and Rickey

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