Why a Media Strategy Matters
For business owners pursuing private clients, nonprofits needing donors, and even entrepreneurs seeking government contracts, credibility and visibility matter. A media feature can help expand your reach in minutes. More importantly, it positions you as a trusted voice in your space.
Many entrepreneurs assume media exposure requires a large advertising budget. Others assume reporters will somehow find them if their work is good enough. Bhoolsuwan sees both assumptions regularly.
“The number one mistake is not reaching out and being proactive in telling your story,” she explained.
Earned media, which includes interviews, feature stories, and community spotlights, does not require buying airtime. “There are ways to strategically pitch your stories that you can get earned media,” she said, “without having necessarily paid media.” But it does require intention, preparation, and confidence.
Before You Pitch: Clarity is Key
One of the biggest challenges Bhoolsuwan sees businesses struggle with when pitching media is messaging. They know what they do, but they struggle to communicate it in a way that connects.
She encourages entrepreneurs to step back and evaluate their entire presence. “Know their brand,” she said, and ensure that message resonates “in person, on their website, on their social media.” If someone encounters your business for the first time, is it immediately clear what you offer and why it matters?
More importantly, she added, "Why should people care?"
“The reason that you care so much about starting this business is the reason that people are going to care about wanting to work with you,” Bhoolsuwan shared. Your mission is not extra. It is your differentiator.
How an Expert Can Help
For anyone who feels nervous about approaching the media, expert guidance can make a difference.
Bhoolsuwan works with business owners on media training, story development, and strategic pitching. She helps them clarify their message, identify timely angles, and prepare confidently for interviews. “I think they need, first of all, someone who’s media trained,” she said. If you are not comfortable being the face of your business, a media expert can help you build that comfort and structure your message.
When you're preparing for an interview, Bhoolsuwan recommends simplicity and focus. “What are the top 3 things you want to get out of this interview?” she asks. She teaches what she calls the three C’s of communication: “Clear, concise, compelling.” She emphasized that in fast-paced media environments, clarity is everything. “People don’t have 20 minutes to listen,” she reminds clients. Memorable messaging requires discipline.
As an example of how her approach works, she shared the story of a veteran who started a residential and office cleaning company to serve fellow veterans and seniors. She said he attended one of her free workshops at College of Southern Nevada (CSN) and explained, “Two weeks after my class, he got three interviews right away.” What changed was not his service. It was his understanding and confidence.
He told her that “Things I learned in that class gave me the confidence,” along with insight into “what they’re looking for.”
Where to Start
While media coverage can yield a great return on investment, Bhoolsuwan said that if you’re unsure how to begin, you don’t have to jump straight into a long-term contract. She offers free community workshops designed to demystify the media process and provide practical, actionable steps. Even a two-hour session can help you refine your message, identify opportunities, and build a plan.
If growth feels stalled, it may not be because you need to work harder. It may be because your story is not reaching the people who need to hear it.
As Bhoolsuwan put it, “The people who win in business now are the people who tell their stories the most effectively.”
Your story already exists. The next step is learning how to tell it strategically, confidently, and clearly.
Bhoolsuwan's next free workshop at CSN is scheduled for April 3, 2026, from 10:00 a.m. to 12:00 p.m. Registration is required, and here is the link to sign up.
You can download the event flyer for details.
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