No. 21 The One Where Everyone Is Sparked

I WAS THINKING: Does everyone need to be sparked?


To answer that, let me take you back to my time working at Mars.


Talk about a dream gig. I was doing work that touched people every day. Traveling. Building things. Learning things. Meeting fascinating people. Chasing ideas. I was buzzing.


And then there was my colleague Reggie. He had zero interest in adding more hustle to his bustle. No desire to travel for work. No appetite for extra projects or the next big challenge. He liked his 9-to-5 routine, took pride in doing his job well, and was perfectly happy letting work be over when the day ended.


And here's the important part: Reggie wasn't stuck. He wasn't unmotivated. He wasn't waiting for his life to begin. He liked his life. He knew what mattered to him. And he was genuinely fulfilled.


Over occasional lunches, I realized we'd both found what sparked us. His just looked nothing like mine.


Where I found energy in movement, he found it in rhythm. 
Where I loved creating something new, he found satisfaction in doing something well. 
Where I wanted to push, stretch, and explore, he found fulfillment in making the most of what was already in front of him. Two different approaches. Two genuinely fulfilling lives. And that's where the bigger lesson hit me.


We've been sold a remarkably narrow definition of a life well lived. Make more. Build more. Lead more. Get promoted. Start something. Disrupt something. Change the world.


More. More. More.


For some of us (me!), chasing what's next is exhilarating. But there's just as much richness in appreciating what's already here.


The thrill of a new challenge. The satisfaction of mastering your craft. The comfort of familiar rhythms. The joy of creating something from nothing — or enjoying something you've already created. The freedom to push when you're inspired and slow down when you're satisfied.


A life well lived can be full of bold leaps, quiet moments, familiar routines, and unexpected detours. Sometimes all in the same week. We don't have to choose between chasing more and enjoying enough. Our appetite for more can change. So can our definition of enough. Neither has to define us forever.


Because being sparked isn't about becoming more ambitious, collecting accomplishments, or expanding your influence. It's about becoming more intentional.


Knowing what energizes you. What brings you joy. What matters. What enough looks like for you. And pursuing those things with as much — or as little — zeal as the moment calls for.


So, does everyone need to be sparked? Absolutely.


Not because there's one right way to live, but because we only get one shot at this life. No rehearsals. No do-overs. How you choose to live it? I'll leave that to you.

But don't leave it to chance.


Maybe you're chasing something extraordinary. Maybe you've already found it in the life you have. Maybe what sparks you today will look completely different five years from now.

All of it counts.


Your spark doesn't need to look like mine. Or Reggie's. Or anyone else's. 
It just needs to be yours.


Being sparked isn't about how brightly the world sees you burn. It's about finding what lights you up without burning yourself out — and living the best damn version of the life you choose.

DID YOU HEAR YOU ABOUT THIS: Apparently, your spark is allowed to change.


Throughout her career, journalist Janet Hook thrived on the adrenaline of political reporting. Deadlines. Elections. Breaking news. The relentless churn of Washington. She loved it.


Then, after decades as a self-described workaholic, she walked away from full-time reporting. And something unexpected happened. She didn’t miss it. Whoa!


My years at NBC News were some of the most exhilarating of my career. There’s nothing quite like the adrenaline of a newsroom when a big story is breaking. For a long time, that energy absolutely sparked me.


Which is probably why I appreciate what Hook discovered next.


She traded the constant news cycle for hiking, kayaking, travel, learning Spanish, volunteering, and writing on her own terms. She was still curious. Still motivated. Still growing.


Just differently.


Because finding your spark doesn’t mean discovering the thing that has to drive you forever. We change. Our priorities change. What energized us once might eventually exhaust us — or simply stop mattering as much. Hook didn’t abandon a meaningful life. She reconsidered what made her life meaningful.


Maybe that’s part of being sparked too: knowing yourself well enough to recognize when what lights you up has changed.


Your spark isn’t a lifetime contract.

You’re allowed to renegotiate.

WORTH CHECKING OUT: This month, a few things to help you figure out what actually lights you up. No five-year plan required.


📖 READ: Four Thousand Weeks by Oliver Burkeman

The title comes from a slightly terrifying fact: live to around 80, and you get roughly 4,000 weeks. So perhaps we should stop spending so many of them trying to optimize every damn minute. Burkeman’s anti-productivity productivity book challenges our obsession with getting more done and asks a much better question: What actually deserves the limited time you have? A pretty useful question when you’re trying to figure out your spark.


▶️ WATCH: Perfect Days (rentable on YouTube)

An Oscar-nominated movie about a man who cleans public toilets in Tokyo probably doesn’t scream inspirational cinema. Stay with me. Wim Wenders’ beautiful, quiet film follows Hirayama through a life of work, music, books, photographs, familiar places, and small rituals that genuinely bring him joy. There’s no empire to build. No ladder to climb. Just a man paying attention to a life that works for him. Billy would approve.


📍GO: Walk the Camino de Santiago

Okay, this one requires slightly more commitment than clicking “play.” The Camino has been on my radar for years, but it became much more real for me this year when I got to meet a friend in Spain as he finished it — for the seventh time. Seven. Times. Clearly, something keeps calling him back. And I think that’s what fascinates me about the Camino. People walk its routes for all kinds of reasons — spirituality, reflection, culture, personal challenge, or simply the need to step outside everyday life for a while. Plenty of time to think about what you’re walking toward — and maybe what you’re ready to leave behind.


Read something. Watch something. Go somewhere. Then pay attention to what gives you energy.

Let me know what you figure out.

AND DON'T FORGET... So…what sparks you?


Not what looks impressive. Not what you should want. What actually gives you energy, pulls you forward, and makes your life feel more like yours?


That’s the conversation at the heart of SPARKED —and one I love bringing to teams, leaders, campuses, and organizations. If yours could use a little ignition, let’s talk.


Tell me what you’re wrestling with. We’ll see what sparks.


📩 hugo@localboycreative.com