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Dear Ralph,


Looking back before we look forward, 2024 economically was a record year for Monmouth County beach revenues. Home builders, in an effort to cash in on inventory shortages, are seeing their supply grow higher than they would like. And finally, more affordable regional markets are gaining traction. There are going to be some shifts in the trajectory of the business this year.


Please feel free to email me at ralph@counsellorstitle.com if you have any questions or would like to follow up on any of this edition's articles.


Ralph Aponte

Founder & President

732.914.1400


Feel free to book a call to discover how we can serve your needs.



Monmouth County Beach Revenue Breaks Record


Record-Breaking Success

Commissioner Director Thomas A. Arnone, liaison to the Division of Tourism, expressed his enthusiasm for this remarkable achievement. He praised the hard work and dedication of local municipalities, staff, and communities who have made Monmouth County beaches more inviting than ever. This success not only bolsters the local economy but also reinforces Monmouth County’s reputation for having the best beaches in New Jersey.


Beaches Included in the Report

The record-breaking revenue encompasses a wide range of popular beaches, including:

  • Allenhurst
  • Asbury Park
  • Avon-by-the-Sea
  • Belmar
  • Bradley Beach
  • Deal
  • Long Branch
  • Loch Arbour
  • Manasquan
  • Monmouth Beach
  • Sandy Hook
  • Sea Bright
  • Sea Girt
  • Seven Presidents Oceanfront Park
  • Spring Lake


Safety First: Beach Public Safety Dashboard

While celebrating this economic success, Commissioner Arnone emphasized the importance of beach safety. He encouraged residents and visitors to utilize the Beach Public Safety Dashboard, a free tool providing real-time information on:

  • Aquatic risks
  • Wave height
  • Water temperature
  • Marine life activity
  • Rip current locations
  • Weather updates
  • Emergency weather events
  • Lifeguard tower locations

This innovative dashboard ensures that beachgoers can make informed decisions about their safety while enjoying our beautiful shores.


Looking Ahead: Tourism Projections

The official beach badge revenue and tourism statistics for 2024 will be available in 2025 from the New Jersey Division of Travel and Tourism. However, based on the success of previous years, the Monmouth County Board of County Commissioners anticipates even greater tourism numbers. For context, the 2023 tourism report showed impressive figures:


  • Over 9.5 million visitors to Monmouth County
  • $2.9 billion in visitor spending
  • Support for over 24,000 jobs


With the record-breaking revenues of 2024, we can expect these numbers to climb even higher in the upcoming report. At Counsellors Title Agency, we’re proud to be part of a community that continues to attract visitors and set new standards in tourism. Whether you’re a local resident or planning to invest in Monmouth County real estate, these figures underscore the vitality and appeal of our beautiful coastal region.


# # #

New Home Construction Inventory Climbs

by: Anthony DiMaio


The homebuilders’ 2025 supply and demand problem 


New home sales grew over last month in the latest Census report, but homebuilders are now facing a supply issue — their inventory is building up. This is the reason why housing starts are at recession levels today.


Monthly new home sales have been stagnant for the past two years. When mortgage rates decline, sales improve, but it becomes more challenging for builders and buyers when rates rise. Housing starts and permits are in a recession today while the number of completed units from homebuilders is increasing. This situation poses a risk to construction labor in 2025.


As mortgage rates keep increasing along with supply, this doesn’t bode well for housing starts growing meaningfully. Is 2025 the first year we start losing residential construction jobs? Earlier this year, mortgage rates were trending at 7.50%; during that time, we received one negative monthly residential construction labor report. Recently, mortgage rates dropped back down to 6% but have now risen above 7%.


This issue extends beyond just housing. With private payroll growth slowing and mortgage rates rising, there is increasing pressure on the Federal Reserve and the unemployment rate for the upcoming year, especially if we see job losses among residential construction workers. Historical trends in economic cycles are clear: when housing permits and housing starts decline together, residential workers often lose their jobs at some point in the future, typically before the economy enters a recession.

The Fed has repeatedly overlooked this red flag in previous cycles.


Let’s dive into today’s report and uncover where we stand in the cycle. It’s always good to see how the pieces fit together and what insights we can glean from the latest data.


New home sales appear to be somewhat range-bound, even as inventory is increasing and homebuilders are experiencing a decline in pricing power, particularly in the South.

Builders have been managing the situation by offering lower mortgage rates, but this strategy could become costly as their profit margins are squeezed. It doesn’t help that mortgage rates have risen recently. Unlike the existing home sales market, which is working from record lows, the new home sales sector never had that massive decline, so the bar is higher here.


We currently have 120,000 completed units available for the homebuilders to sell. While this number may not seem substantial, it leads builders to be more cautious about issuing new permits. Additionally, builders still have a significant number of homes that they haven’t started yet, so they need more clarity regarding mortgage rates before they decide to issue additional building permits for single-family homes.


While new home sales did see an uptick in this latest report, there are signs of trouble ahead, particularly if mortgage rates continue to rise. Over the past two years, new home sales have significantly outperformed the existing home sales market. Even the latest MBA purchase application data shows year-over-year growth for new homes. However, the focus here is on supply and margin pressure.


Why is this important? Because homebuilders are not the March of Dimes — they monitor their gross margins and future sales. It makes sense why housing starts and permits are at recession levels: The builders were correct in not issuing more permits for single-family homes and apartments because there would be more gross profit margin pressure on the horizon if they did.


# # #

2025 Housing Market Insights: What New Jersey Real Estate Professionals Need to Know

by: Anthony DiMaio


As New Jersey real estate professionals, it's crucial to understand how national market trends will impact our region, particularly given our proximity to several emerging hot markets. Let me share some key insights that will help you position your business and advise your clients in 2025.


The Rise of Regional Players

Our neighbor Philadelphia has emerged as one of the top five hottest housing markets in the nation for 2025, joining Buffalo, Indianapolis, Providence, and Hartford. This regional strength suggests potential spillover benefits for New Jersey markets, particularly in areas with easy access to Philadelphia.


Why These Markets Are Winning

The success formula is clear: affordability combined with scarcity. In our competitive Northeast corridor, markets that can offer relative value while maintaining strong job markets are pulling ahead. For Jersey professionals, this means:

  • Emphasizing value propositions in your marketing, especially in communities that offer easier commutes to Philadelphia
  • Highlighting job market connections and growth potential
  • Focusing on inventory management strategies in a supply-constrained environment


Market Dynamics Affecting Our Region

While national home values and sales are projected for steady growth, our position in the Northeast corridor presents unique opportunities. The Hartford and Providence rankings demonstrate strong regional demand, suggesting continued interest in Northeast markets that offer relative affordability.


Strategic Implications for NJ Professionals

Understanding these trends, consider:

  1. Developing relationships with agents in Philadelphia and other hot markets for referral opportunities
  2. Marketing New Jersey's relative value proposition to buyers priced out of other Northeast markets
  3. Preparing for active baby boomer and millennial buyers by tailoring your service approach to these demographics


Looking Forward

The broader trends of moderate appreciation and persistent inventory challenges will likely characterize our local markets as well. Success in 2025 will require nimble adaptation to these conditions while leveraging our strategic location between multiple growth markets.

Remember, in real estate, local knowledge is power. Use these national trends as context while focusing on your specific market's unique dynamics and opportunities.


# # #

About Counsellors Title Agency

We are an award-winning agency and one of New Jersey's leading title insurance businesses, based in Toms River. Counsellors is known for its team of knowledgeable service professionals recognized for its exceptional title, settlement and escrow services, for all 21 New Jersey counties. Its glitch-free signature service provides confidence to home buyers, sellers, and industry professionals. The knowledge base of its staff has processed over $17 billion in orders and established itself as a pillar of trust and benchmark of excellence within the real estate community.

NJ Scenes
Life Quotes
Counsellors Title is initiating this feature of Title Wise called Life Quotes.
Oftentimes we are so busy doing that we forget the reason(s) why. Life Quotes are those mental speed bumps that we will occasionally come across and insert, just to rehearse the important things in life.
 
A.S.A.P. Attorney Settlement Assistance Program
Our real estate secretarial services are able to assist you in every aspect of the sale, purchase, refinance or loan closing process. We will directly communicate with all the parties involved in the transaction and coordinate and obtain all the items necessary to bring the matter to closing.

Our A.S.A.P. services can be individually customized to fit your needs. These services include:
  • Documentation Preparation
  • Disbursement of Funds
  • Attendance at Closing
  • HUD Preparation
  • Post-Closing Matters
Our Commitment to Excellence
Counsellors Title Agency wants to thank you for the opportunity to work with you and your clients to grow your business. Please feel free to click the link above or here to leave us a review on Google. We appreciate your business.
Careers @ Counsellors
Sales: Leading NJ title insurance agency seeks experienced licensed salespersons to help expand its market share throughout the entire state. Benefits include health insurance, 401k with an employer match, flexible spending account, expense account, & marketing support. Send resumes by fax: 732-914-8898 or ralph@counsellorstitle.com
Free Online Title Insurance Calculator
Counsellors Title Agency announced its updated Title Calculator for New Jersey home purchases & refinances at: Title Calculator

Loan officers, real estate agents and home buyers can find out how much title insurance will cost for purchases made in New Jersey.

Easy-To-Use Functionality
This online tool includes many of the endorsements involved in calculating the cost of a title policy in New Jersey. CTA's Title Calculator is a great tool for real estate salespersons, loan officers, attorneys and those who are buying or refinancing their home.

It calculates the cost of title insurance based upon the purchase price of the home, the loan amount, and the various endorsements that can accompany the loan. The calculator provides the user the scalability of selecting the various endorsements involved in the transaction.
Handy Guide to Real Estate Sources
Here are some of the most widely used governmental websites for the real estate industry.


I look forward to being of service to you, providing you with outstanding real-time information and some humor to make doing business a pleasure.

Sincerely,
Ralph
Ralph Aponte
Counsellors Title
 
Counsellors Title Agency, Inc. specializes in providing title insurance, title search services and loan closing services serving attorneys, Realtors, banks and various mortgage companies throughout the State of New Jersey. CTA offers full search and insurance capabilities within all 21 counties of New Jersey for commercial, residential and new construction purchases in our Toms River, Freehold, Chatham, and Union locations.
CTA is equipped with the latest digital technologies to ensure a complete and timely transaction.
 
Mr. Ralph Aponte

Our Office: 504 Hooper Avenue,
Toms River, NJ 08753
Phone Number: (732) 914-1400
Fax: 732-914-8898

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