April 7th, 2025

LCOB Students Showcase Research Excellence at 2025 Student Research and Creativity Symposium

Angela Lin, a marketing senior, presented "Balancing Personalization and Privacy: The Impact of AI-Driven Marketing on Consumer Trust and Loyalty".

Ala Baryun, a management senior, presented "Revolutionizing Product Testing and Consumer Feedback with Augmented Reality (AR): A New Era of Immersive Innovation".

These research proposals were part of requirements for the special topics class MIS 480: Research in Business Technology, taught by Dr. Nancy Lankton.

Graduate students from the Master of Science in Sport Administration program proudly participated in the 2025 Student Research and Creativity Symposium, presenting their work during the Poster Sessions held on April 3. Representing a growing field of scholarship in sports business, eight students delivered research addressing key issues in professional sports:

Addison Painter examined The Role of Brand Image in Professional Sports: A Systematic Review of Characteristics, Strategies, and Impact (Graduate GP-03), highlighting the evolving dimensions of brand identity and its organizational implications

Daniel O’Connor, Parker Dickerson, and Stephen Carpenter showcased Systematic Review of Fan Engagement as a Strategic Driver of Organizational and Competitive Success (Graduate GP-02), exploring how emotional connection and active engagement shape team performance and brand equity.

Brandon L. Kelley presented Optimizing Sponsorship Strategies in Professional Soccer: A Systematic Review (Graduate GP-01), offering insights into best practices and strategic alignment in global sponsorship models.

Emily Suter, Abi Hugh and Mikal Dawson delivered Game-Changing Endorsements: A Systematic Review of Celebrity Athletes’ Impact on Consumer Behavior (Graduate GP-04), providing a comprehensive look at how athlete endorsements influence audience perceptions and purchasing decisions.

These projects exemplify the rigorous research training and industry relevance central to Marshall University’s graduate curriculum in sport administration. The presentations not only reflect the students’ scholarly excellence but also contribute meaningfully to the field's understanding of strategic communication, consumer behavior, and brand management in professional sports.

Delta Sigma Pi Marsh Newsletter

Marshall SCORES

The SCORES Academic Festival is hosted once a year at the Marshall University Campus where students from participating high schools compete in various events. SCORES is a great way to learn more about Marshall University, visit our campus, and meet our award-winning faculty.

Students participated in 7 events at the Brad D. Smith Center for Business and Innovation, covering Health Care Knowledge, International Finance Management, Financial Management, Accounting, Entrepreneurship, and other team building exercises.

Feld Entertainment - Career Opportunities for Students / Alumni

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Looking to bring fresh talent into your team? Lewis College of Business students are eager to make an impact through internships! Connect with motivated interns by reaching out to Kesling8@marshall.edu. Let’s create opportunities together!

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Lawrence County Commissioners Office Clerk

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Please contact Kesling8@marshall.edu for more information

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