Why do consumers fall for fake online reviews? A new study by Dezhi "Denny" Yin found the answer lies in what psychologists call a "truth bias."



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Lydia Hanks will lead USF's hospitality, tourism and sport management programs as the new director of the School of Hospitality and Tourism Management.



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Transforming Music City one story at a time: Tony Giarratana (Finance, '80) is the driving force behind some of Nashville's most iconic high-rise buildings.

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The Florida SBDC at USF won the statewide Small Business Development Center of the Year Award for 2025 from the U.S. Small Business Administration.

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USF is hosting the virtual Transatlantic Forum on Cybersecurity, bringing together experts to discuss today's most pressing cybersecurity challenges.

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Heading into its fourth year, the Fintech|X Accelerator has drawn startup founders from around the world and is reshaping the future of fintech in Tampa Bay.

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Help USF stay nationally ranked! If you've started a business, regardless of your major, take a quick survey to count towards our rankings. Take the survey.

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How did Tampa Bay become a top draw for mega-sporting events like the Super Bowl? The icons of the sports events business explained how it all began.

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USF football linebacker Reggie Johnson II was named a 2025 McLendon Scholar. The postgraduate scholarship supports future sports leaders.

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Faculty Spotlights

Al Hevner, Tengteng Ma, Yanjing Ren and Shivendu Shivendu received the Herbert Simon Best Paper award at DESRIST 2025 for “A Design of Sensible Generative Artificial Intelligence System to Understand User Intent.”

Seden Dogan, assistant professor of instruction in the School of Hospitality and Tourism Management, was quoted in a Marketplace story about the profitability of online travel agent sites.

Seckin Ozkul, assistant professor in supply chain management and director of the USF Supply Chain Innovation Lab, discussed the impact of tariff wars on long-haul truckers with Bay News 9.

Dipayan Biswas, the Frank Harvey Endowed Professor of Marketing, was quoted in an article about neuromarketing and food marketing tactics.

Bill Burnham, senior consultant at the Florida SBDC at USF, received the Team Spirit of the Year Award.

Randy Hayes III, business consultant at the Florida SBDC at USF, received the Performance Excellence Award.



Alumni Updates

Louis Ursini III (‘96, BS, Finance) was elected to the executive committee of Adams and Reese LLP.

Alex Kim (‘07, MBA) joined architecture and engineering firm SSOE Group as program development lead in the battery and solar division.

Sarah Rodriguez ('17, MAcc, ‘15, BS, Accounting) is an audit senior manager at Deloitte.

Matthew I. Errico ('15, BS, Finance) is the director of Land Acquisition of Toll Brothers.

Sergio Waldeck (‘99, MBA) joined Citi in Tampa as senior vice president in technology. 

Hannah Steuernagle ('22, BS, Information Systems and Management) was promoted to consultant at Deloitte.

Everett Thomas ('18, MAcc, ‘16, BS, Accounting) is an IT lead auditor for global internal audit at Perrigo Company. 

Tina Herig ('20, EMBA, ‘16, BS, Management) is executive director at TriNet.