Alcohol promotions
Know the Sale and Supply of Alcohol Act
Irresponsible alcohol promotions or activities can result in
fines and licence suspensions.
They can also increase alcohol-related harm, damaging the reputation
and prospects of a business.
Under the Act it is an offence to:
Encourage excessive consumption of alcohol. This applies anywhere, not just
on premises that are licensed.
Promote or advertise free alcohol. This does not apply to promotions inside licensed premises if they cannot be seen or heard from outside the premises and providing excessive consumption is not encouraged.
Offer goods, services or prizes on condition that alcohol is purchased. This does not apply to offers made only on licensed premises relating to the buying of alcohol or loyalty programmes where rewards or discounts are not primarily applied to the purchase of alcohol.
Promote alcohol in a way that is aimed at or appeals to minors.
Promote or advertise discounts on alcohol of 25% or more where
it can be seen or heard from outside the licensed premises.
But it is OK to:
Promote or have a discount on licensed premises of 25% or more
if it can't be seen or heard outside the premises
Promote or have a discount that can be seen from outside the premises
if it is less than 25%.
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