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When I talk with people, one of the questions I ask is, "Why did you start your business?" I get all kinds of answers, from "I want to help people" to "I just wanted to do (fill in trade or profession)."
In college I studied photography and television production. I wanted to work in television, and I did. I also worked as a news photographer for a daily newspaper. I spent years studying my chosen fields. The one subject matter I did not study was salesmanship or how to sell.
It wasn't until I worked as a radio account executive (salesperson) that I learned about selling and how to sell. That knowledge helped me in retail where I learned more about selling and customer service.
When I started my business I found out hard and fast a new fact of life!
Now when people get done telling me about why they started their business, I ask how they are going to bring in business. I get "I'm going to use (fill in the the current most popular social media) to get customers. Sooner or later I ask about them selling. I get "I'm not a salesperson," or "I don't sell!"
Well, that's when I break the news to them. That as the owner of a business, they are the chief salesperson! If they want to continue paying the bills, then they will have to sell. As I said, I learned that the hard way. I had to go out and sell my services every day if I wanted to grow and pay the bills.
The big thing you must learn is how to close! As Zig Ziglar once said "If you're not closing, you're just having a conversation."
Be proud to be your company salesperson. You are helping people discover what they need to solve their problem and presenting the solution so they understand how buying from you will help them get the outcome they want.
Ziglar put it this way, "You can get everything in life you want if you will just help other people get what they want."
If you have questions about this marketing tip or want more information, just call me at 817-616-5155, text me at 817-307-4449, email me at phil@MyMarketingCure.com or reply to this email.
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Most people get a medical checkup so they can find out how things are going within their body. And hopefully, catch anything before it gets worse. The same goes with your advertising/marketing! With a Marketing Checkup for your business, you find out just how well everything is working. Catch what is starting to not work and prevent things from going really wrong.
Schedule your Marketing Checkup now by calling me at 817-616-5155, text me at 817-307-4449, email me at phil@MyMarketingCure.com or reply to this email.
Your Marketing Checkup comes with two money-back guarantees (we are the only one with two money-back guarantees). To learn more, call me at 817-616-5155, text me at 817-307-4449, email me at phil@MyMarketingCure.com or reply to this email. You'll be glad you did!
Until Next Time!
Phil
PS: If you know someone who can be helped by this marketing tip, please forward it to them.
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