New from Biotech Networks: BioBrand Labs

Welcome to the inaugural edition of the BioBrand Labs Newsletter! Biotech Networks has helped more than 250 life science organizations build their brands and generate leads. We are making our methods more available to life science marketers with this newsletter, and are encouraging you to experiment to catalyze growth for your organization. Newsletter section headings are below, and stay tuned for ways to interact and collaborate soon.

Biotech Networks University — Updates and tips from our new educational platform
BioBrand Pulse — Polls and feedback from the community
The Petri Dish — Experimental tips and data from our campaigns
Field Notes — Insightful life science marketing we've observed
Brand Catalysts — Upcoming opportunities to help you meet your life science marketing goals

This email reaches 8K life science marketers, business development and PR professionals and we are forming a community to learn from each other. If you're a life science marketing consultancy looking to reach this audience see more details here and email info@biotechnetworks.org to get started.

BIOTECH NETWORKS UNIVERSITY

Biotech Networks University Launches with Email Marketing 101 Course

Biotech Networks University (BNU) has launched with its first on-demand course, “Email Marketing 101 — Strategy and Tactics for Life-Science Marketers,” is now live. Led by Mary Canady, PhD, this practical course teaches you how to:

Define clear objectives for every campaign
Build e-marketing infrastructure leveraging BNU templates and guides
Write persuasive, data-driven emails scientists will actually read
Measure performance with confidence and improve ROI
Build life science contact lists that deliver qualified leads

Based on Biotech Networks’ experience sending 3.4 million+ emails annually to 65,000+ life-science professionals, this course gives you the proven framework and templates you need to succeed — from subject lines to segmentation. This 1-hour on-demand course is designed to help you learn your way and at your own pace with indexed videos, detailed transcripts, and proven templates and guides.

📢 For a limited time, use coupon code CALLTOACTION to get $100 off the Email Marketing 101 Course! 📢

MASTER EMAIL MARKETING

BIOBRAND PULSE

Take the Poll: What's Your E-mail Marketing ROI?

For our Email Marketing 101 course, we researched the latest data on return on investment for this digital marketing tactic. We were surprised and want to compare the value to life science marketing. Please take the poll below and we'll publish the results on LinkedIn and in the next BioBrand Labs Newsletter.

For your company's email marketing, what is your return on investment? (Profit: Investment)

THE PETRI DISH

Target Biotech Networks Websites with Google Adwords

Lately we've been noticing that more and more life science companies are realizing they can run their display ads on our websites through Google Adwords. You can also target our websites directly and consistently through this option on our media kit.

However, if you choose to use Google Display ads/adwords, you can target 11 of our 13 websites by entering the URLs into the "Targeting ➡️ Placements" left menu when setting up a new campaign. See the image below as well as the URLs, feel free to cut and paste them into your Google Display ad campaigns. Let us know how these ads perform for you by dropping us a line.

https://biotechnetworks.org

FIELD NOTES

Influencer Marketing Expands Beyond Key Opinion Leaders

Traditionally, life science marketing teams have spent time determining who the Key Opinion Leaders or KOLs are in the field in which their products are used. For example, you'd look for the top scientists in cell and gene therapy if your company is selling products in that area.

Recently, however we saw that Thermo Fisher Scientific's Aspire Member Program has a brand partnership with Instragram/TikTok user drdre4000, Dr. André Isaacs, Associate Professor of Chemistry at the College of the Holy Cross. Dr. Isaacs is known for his cheerful and inspiring videos which often involve dancing.

Thermo Fisher Scientific partnered with Dr. Isaacs to promote their Aspire Member Program, featuring an unboxing of their "Take a Break Box." This partnership transcends the traditional KOL relationship as it appeals to life scientists regardless of their research area.

Is your brand working with or considering working with a social media influencer? What do you think of this strategy? Let us know by sending us an email.

BRAND CATALYSTS

Upcoming Opportunities for Demand and Lead Generation

Biotech Networks lists upcoming media kit availability here, and highlights are listed below:

Sponsor California events — These are our most popular hubs, details are on event pages, contact us to secure your spot(s)
San Diego December 3rd
San Francisco December 8th
Many e-mail marketing opportunities
November, December Dedicated E-blast openings
Highly popular BN Wrapped (year end summary) E-blast Dec. 28th, $575 for banner or text ad

BIOTECH NETWORKS MEDIA KIT