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Dear Members,
Summer is always a busy time for our industry, and this year is no exception. From coast to coast to coast, tourism operators are welcoming visitors, supporting local jobs, and fuelling Canada’s visitor economy.
As we welcome visitors this summer, we’re also looking ahead and laying the groundwork for a stronger, more prosperous tourism sector year-round. Over the last few months, TIAC has been actively consulting with industry partners and preparing our pre-budget submission to ensure tourism priorities are front and centre in the upcoming federal budget. We’re building on that momentum and getting ready for what’s next: advocacy season.
This fall, we’ll be hosting the One Hill of a Party, a reception hosted on Parliament Hill in collaboration with the Provincial and Territorial Tourism Associations (PTTIAs). It’s happening this September, and it’s a chance to reconnect with Members of Parliament, Senators, and decision makers in a relaxed setting as the House starts its fall sitting. These conversations set the stage for action, building momentum as we approach Hill Days in November. There, we’ll advance sector priorities through direct engagement, strengthening our advocacy and making a compelling case for the value of tourism in Canada.
Enjoy the rest of your summer, and we look forward to seeing you on the Hill this fall.
Claude Paul Boivin
Interim President and CEO
Tourism Industry Association of Canada
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| Meet Noelle, Our Latest "Face Behind The Place"! | | |
Meet Noelle Piche, Travel and Tourism Development Specialist for Tourism Kingston. From her first role in tourism at 15 years old to leading major programs today, Noelle built her career on sharing the stories of Kingston and the Thousand Islands.
Her work helps bring visitors from around Canada and the world, and supports local businesses, artists, farmers, and culture along the way.
In her words: “I’m so lucky to work in an industry that brings people together."
That’s the magic of tourism.
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Tourism Congress 2025 – November 18-20, 2025
Hilton Lac-Leamy - Gatineau, QC
Early-Bird Registration Available Until July 31!
Join us this November for another incredible coming-together of tourism professionals, trade experts, and more.
Open to TIAC members and non-members, Tourism Congress provides curated educational sessions, workshops and panels from industry-leading experts.
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Canadian Tourism Awards – November 20, 2025
Hilton Lac Leamy – Gatineau, QC
Nominations Now Open!
The nomination period for the 2025 Canadian Tourism Awards is open until September 11! This year, there are 12 categories to highlight the best of the best.
Nominate a person, place or organization that is truly one of Canada’s best, offering travellers superior experiences, and authentically presenting the very best of Canada. Click the link below for full details, including the list of categories, sponsors who make these awards possible, nomination criteria and more.
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Northern Canada Territorial Tourism Roundtable
We invite you to join us in Inuvik on November 7 from 8 a.m. to 12:30 p.m! This in-person meeting will offer an opportunity for deeper engagement and regional collaboration.
If you’re attending the 2025 NWT Tourism Conference and AGM on November 4–6, why not wrap up your trip with the opportunity to further engage with peers and have your voice heard.
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Request for Proposal: Host a 2026 Regional Roundtable
The Tourism Industry Association of Canada (TIAC) is seeking proposals from destinations and regions across Canada to host one of five (5) Regional Tourism Roundtable events in 2026.
These full-day events will bring together tourism operators, stakeholders, and key regional players to discuss current industry challenges and opportunities, foster collaboration, and engage with TIAC’s advocacy efforts.
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Elevate your business: Meet the READI™ Program
The READI™ Program promotes businesses that elevate the standards of the Canadian tourism industry and gives them the tools to highlight their expertise.
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With multiple specializations, there is an opportunity for every business to complete a program and be featured on the READI™ National Directory. It’s three easy steps:
- Explore the available READI™ programs.
- Complete the assessment at no cost.
- Get ready to receive your READI™ stamp, following a successful assessment completion.
For 2025 only, the annual READI™ Stamp Usage & National Directory Listing Fee ($100) is waived for anyone who successfully completes an assessment form.
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New and Renewed Member Recognition
We are thrilled to welcome our new and returning members to the Tourism Industry Association of Canada (TIAC)! Together, we’re driving progress and ensuring a vibrant future for Canada’s tourism sector. Welcome to the movement!
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NEW ASSOCIATE MEMBER:
Manual Labour Beer Co.
| | We are truly grateful to the 16 organizations that renewed their Regular or Associate memberships in June. Your commitment keeps us moving forward, and together, we’re building something extraordinary. Your continued support means everything, and we can’t wait to achieve even more with you by our side! | | |
Are You Maximizing Your TIAC Membership?
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Share your expertise on TIAC’s Ask an Expert webinar series
Contact our Member Services Manager if you have expertise or insights you would like to share with the TIAC audience.
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Step into the spotlight with a Member Feature story
Share your story to inspire fellow industry leaders, gain well-deserved recognition, and make a lasting impact on the tourism community. Submit your story today.
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Be one of our “Faces Behind the Places”
Be recognized as a key figure in your region's tourism success story in this public-facing feature. Spaces are limited—submit your story today.
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Sustainable Tourism Today: Global Shifts and Canada’s Opportunity
Submitted by GreenStep Marketing
Sustainability is creating new opportunities for tourism businesses to lead, connect, and grow. Even in a time of uncertainty—marked by tariffs, political tension, and economic shifts—staying the course on sustainability helps businesses build resilience, trust, and long-term value.
In this blog post, we review the latest global trends in sustainable tourism, take a closer look at how Canada is performing, and explore how businesses can take meaningful action.
| | The Tourism Industry Association of Canada (TIAC) expresses its most profound gratitude to its Industry Patrons for their significant financial investment and support of the association. TIAC's Industry Patrons are leading companies who have been instrumental in creating positive change, fostering international tourism growth, and advancing Canada's travel and tourism portfolio. | | |
Preferred Partners
The Tourism Industry Association of Canada has partnered with a number of leading national suppliers to provide the highest quality services to our members at fantastic rates.
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