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Dear Members,
The rising concern around tariffs is something we are tackling head-on. We are in active discussions with government partners to push for fair trade policies that protect tourism businesses. To strengthen our advocacy, we will be sending out a member survey in the coming days to gather direct feedback on how these tariffs are affecting you. Your input will enhance our advocacy efforts—please take the time to share your experiences.
This past Sunday, Prime Minister Mark Carney called a federal election for April 28. This is a crucial opportunity for our industry to ensure tourism remains a national priority.
TIAC has launched a website at TourismCan.ca which includes a campaign toolkit to help you engage with candidates and decision-makers in your communities. This is an important moment to tell our story—how tourism plays a vital role in building Canada’s economy, creating jobs, and enriching communities. We encourage you to use these resources to amplify our collective voice.
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| TIAC Holds Member Calls to Address Concerns on US Tariffs | | We know many of you are concerned about the potential US tariffs and their impact on our industry. As your association, we want to assure you that we are actively monitoring the situation and working to support you during this time. With this in mind, we held two member calls—February 27 and March 13—to provide you with updates, answer your questions, and discuss how it can best support you. | | |
Partner with TIAC to Shape Canadian Tourism in 2025
The Tourism Industry Association of Canada (TIAC) invites you to elevate your brand and connect with leaders shaping the future of Canadian tourism through our 2025 sponsorship and partnership opportunities. From the Tourism Congress and Hill Days Reception to Tourism Week in Canada and Regional Tourism Roundtables, each initiative offers a platform to amplify your visibility and engage directly with policymakers, industry professionals, and decision-makers.
Whether hosting a themed reception, becoming an industry patron, or bundling opportunities for maximum exposure, TIAC’s offerings align your organization with innovation and growth in the tourism sector. Explore how you can showcase your leadership and leave a lasting impression by reviewing our sponsorship prospectus.
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Are You READI™ for the Future of Tourism?
This week, we launched the READI™ program, a game-changing designation that gives businesses like yours:
- A competitive edge with a recognized industry designation
- A boost in visibility in the National Tourism READI™ Directory
- A sign to travellers & partners that you’re committed to best practices in tourism
In a fast-changing industry, staying ahead means being recognized for quality and innovation. This is your chance to stand out, build consumer trust, and grow your business.
Learn more and get your READI™ designation today!
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READI™ Program Official Training Partners – GreenStep and Culinary Tourism Alliance
TIAC is pleased to be partnering with The Culinary Tourism Alliance (CTA) as the official trainers for the delivery of the new Culinary and Agritourism supporting capacity-building programming to empower businesses to innovate, grow sustainably, and contribute to Canadian tourism. The CTA’s “Culinary and Agritourism course” is recognized as a prerequisite for attaining the TIAC READI™ Stamp in Culinary & Agritourism.
TIAC has partnered with GreenStep, to be the official trainers for the delivery of the Sustainable and Regenerative Tourism Program, as a recognized prerequisite for attaining the Sustainable & Regenerative READI™ Stamp. The comprehensive and engaging workshop series guides participants through the essential steps of implementing sustainability best practices and a management system to achieve the TIAC Sustainable & Regenerative READI™ Stamp.
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You Could Be One Of Our "Faces Behind the Places"
Every day, you create extraordinary experiences that transform your region into a beloved destination. We're launching an exciting new campaign to spotlight the passionate individuals like you who make our tourism industry special – and we want to make you one of our stars.
Your unique story has the power to inspire others and showcase the authentic heart of your community. Whether you're a tour guide sharing hidden local gems, a hotel concierge making visitors feel at home, or a restaurant owner serving up unforgettable memories, your impact ripples far beyond your business.
Why participate?
- Gain valuable exposure for you and your business through our multi-channel promotion
- Connect with potential customers who value authentic, personal experiences
- Help shape our destination's story and inspire the next generation
Ready to share your story?
We'll work with you to craft a compelling feature that captures your unique contribution to our tourism community. Don't miss this opportunity to be recognized as a key figure in your region's tourism success story. Your passion deserves the spotlight!
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Mark Your Calendar!
TIAC Tourism Congress 2025
November 18–20
Outaouais Region - Gatineau, QC
Hilton Lac-Leamy
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Call for Program Advisory Committee Members for Tourism Congress 2025
The Tourism Industry Association of Canada (TIAC) invites its members to join the Program Advisory Committee for the 2025 Tourism Congress. The 2025 edition takes place November 18–20, 2025, at the Hilton Lac-Leamy in Gatineau, QC. This is your opportunity to help shape the programming for Canada’s premier tourism industry event by sharing your expertise and insights. As a committee member, you’ll play a vital role in curating sessions that address the most pressing issues, trends, and opportunities in Canadian tourism. As a TIAC member, take advantage of this exclusive opportunity to make a meaningful impact on the event that brings together industry leaders from coast to coast to coast.
*Applications are open to current TIAC members only.
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Tourism Congress 2025: Call For Presentations
Would you like to play a pivotal role in the success of Congress 2025? Have something you'd like to share with your colleagues? Then apply to present at this year's event!
TIAC is committed to bringing a diverse group of voices, experiences, and ideas to TIAC’s Tourism Congress. We encourage folks from equity-deserving groups to participate in this call for presentations. We also encourage all submissions to make every effort to bring diverse voices to their presentations, especially when proposing a panel discussion.
We invite you to be a thought leader, bring your ideas to the stage and showcase the innovative work being done within the sector. TIAC’s Tourism Congress delegates are looking for new ideas, case studies, data metrics, and industry inspiration. Delegates represent a truly national audience with participants from every province and territory.
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Shaping Canada's Tourism Future: TIAC's Regional Roundtable Series
The Tourism Industry Association of Canada (TIAC) Regional Roundtable is a strategic gathering designed to bring together national, regional, and local tourism stakeholders. This forum fosters collaboration, aligns priorities, and explores key opportunities and challenges shaping the industry. Delegates will engage in high-level discussions, share insights, and work toward actionable solutions that drive sustainable growth and resilience in Canada’s tourism sector.
There are five (5) regional Roundtables in 2025, with the first taking place in Richmond, B.C., on Friday, March 28. Panellists include Marsha Walden (President & CEO, Destination Canada), Teresa Ryder (Director of Partnerships, Indigenous Tourism Association of Canada), Philip Mondor (President & CEO, Tourism HR Canada), Walt Judas (CEO, Tourism Industry Association of British Columbia), Richard Porges (President, Destination BC), and Nancy Small (CEO, Tourism Richmond).
To register and for more details, visit Roundtable Series - Tourism Industry Association of Canada.
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Join the Northern Canada Territorial Regional Roundtable – Virtual & In-Person Options Available
To accommodate those who have expressed interest in attending the event in Inuvik, NT, a Virtual Roundtable will take place on April 10, 2025, from 2 p.m. to 4 p.m. ET. This session will provide an opportunity for participants to engage in high-level discussions, share insights, and contribute to actionable solutions that drive sustainable growth and resilience in Canada’s tourism sector.
An In-Person Roundtable will be held later in the year, on November 7, 2025, in Inuvik, offering an opportunity for deeper engagement and regional collaboration.
We invite all participants to take part in both sessions to maximize their involvement and contributions to these important discussions.
Register today:
We look forward to your participation in shaping the future of tourism in Northern Canada!
And be sure to register for the Eastern Canada Regional Roundtable, taking place in Niagara on Tuesday, April 22!
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Join Us in Shaping Tourism Excellence—Call for Judges for the 2025 Canadian Tourism Awards!
It’s never too early to make an impact! The 2025 Canadian Tourism Awards may still be months away, but the journey to celebrating Canada’s tourism excellence starts now. We’re inviting TIAC members in good standing to step into the judge’s seat and help us recognize the outstanding people, places, and businesses that make Canada a world-class destination. Your insights and expertise will play a vital role in shining a light on the innovation and dedication driving our industry forward.
Express your interest today and help us celebrate the best of Canadian tourism in November 2025!
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Exhibitor Kits Now Available For Download!
Sellers may now download the Exhibitor Kit, which includes guidelines and policies, tips to help you plan your booth and loads of additional information to ensure you make the most of your experience at RVC 2025. It’s a handy guide so be sure to download and review. Should you have any questions, reach out to the RVC Project Office and we would be happy to assist.
| | | TIAC member appointment requests begin | March 11 | | City Tour registration begins | March 24 | | Buyer and all other Seller appointment requests begin | March 26 | | FAM Tour registration deadline | April 4 | | Registration deadline for Buyers | April 10 | | | |
RVC2025 Sponsorship Options
Unlock unparalleled visibility at Rendez-vous Canada 2025, the premier international tourism marketplace connecting global buyers with Canadian tourism leaders. Showcase your brand to industry decision-makers through exclusive sponsorship opportunities that elevate your impact and engagement. Secure your spot today!
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Maximize Your RVC 2025 Experience with the TIAC Member Advantage Program
TIAC members attending Rendez-vous Canada (RVC) 2025 in Winnipeg (May 27-30) gain exclusive benefits to enhance their experience and visibility. The Member Advantage Program offers:
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Exclusive pricing on booth registrations
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Early access to appointment scheduling & priority mutual matches with Buyers
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Enhanced visibility in Seller listings & Buyer searches
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Badge recognition, preferential directory placement, & 10% off sponsorships
...and more!
Act now! If your TIAC membership expires before May 30, 2025, renew before RVC registration to maintain access.
For inquiries, contact Julie Gauvreau at jgauvreau@tiac-aitc.ca or 613-688-1454.
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Not a member of TIAC?
Be Part of the Momentum. Drive Tourism Forward!
Joining TIAC isn’t just about membership—it’s about powering Canada’s tourism industry and ensuring its future success. As a TIAC member, you’ll gain a stronger voice in advocacy, access to exclusive industry insights, and opportunities to connect with key leaders.
What Does TIAC Do?
We champion bold ideas, advocate for policies that support tourism growth, and create opportunities that help businesses thrive. Together, we shape a stronger, more competitive tourism industry for Canada.
For more information about the TIAC membership, please contact membership@tiac-aitc.ca.
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New and Renewed Member Recognition
We are thrilled to welcome our new and returning members to the Tourism Industry Association of Canada (TIAC)!
By becoming a TIAC member, you’re taking a vital step toward. You are...
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Amplifying your voice on key issues impacting the tourism industry.
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Accessing exclusive insights and resources to help your business grow.
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Building meaningful connections with industry leaders and partners across Canada.
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Shaping the future of tourism through advocacy and collaboration.
Together, we’re driving progress and ensuring a vibrant future for Canada’s tourism sector. Welcome to the movement!
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NEW ASSOCIATE MEMBERS:
CTCDC Inc.
Halu Travel
Kivalliq Expediting & Tours Inc.
| | We are truly grateful to the 50 organizations that renewed their Regular or Associate memberships in February. Your commitment keeps us moving forward, and together, we’re building something extraordinary. Your continued support means everything, and we can’t wait to achieve even more with you by our side! | | |
Membership Essentials: Tips to Get the Most from Your TIAC Membership
TIAC Members: Promote Your Events!
Did you know? As a TIAC member, you can post your events on our website calendar—for free! Gain visibility, attract industry attendees, and showcase your initiatives to a national audience. Don’t miss this opportunity to amplify your reach!
Log in to your member portal and post your event today!
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TIAC Members, this is your moment! We want to showcase your journey—your successes, challenges, and everything in between. Share your story to inspire fellow industry leaders, gain well-deserved recognition, and make a lasting impact on our tourism community.
Your voice matters. Your story inspires.
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Lies, Damn Lies and Statistics: Coming to Grips with Data in the Tourism Ecosystem
Tuesday, March 25, 2025
2 p.m. ET
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In an increasingly data-rich environment, there's an ever-escalating expectation of data-informed decision making at all levels. The tourism landscape in Canada certainly has no shortage of data, but it's not always easy to navigate, or to make sense out of the noise—particularly for those unfamiliar with the data systems in the country. This webinar will provide an introduction to labour market intelligence (LMI) in the tourism sector, as well as good practices when working with any type of data.
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Evan Hazenberg
Director of Labour Market Intelligence, Tourism HR Canada
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Evan Hazenberg has been the Director of Labour Market Intelligence with Tourism HR Canada for around two and a half years. Before that, he worked in academia in England. He is a social science researcher who is unafraid of numbers.
| | MEMBERS! Are you an expert in your field and would like to share a topic of interest to your fellow members? Reach out to Julie Gauvreau. | | |
Be A Part Of Canada's Premier Culinary Tourism Event!
May 13-14, 2025
Markham, Ontario
The Taste of Place Summit is the global summit where destination and economic developers, managers, thought leaders and marketers meet to build their tastes of place, unlocking the positive power of growing culinary tourism.
On Day 1, embark on an adventure to discover Ontario’s tastes of place! Delegates will choose one of four carefully curated learning journeys to experience best-in-class tourism offerings. Participants will meet the growers, producers and chefs behind it all, gaining tips and insights along the way. Lunch and transportation are included.
On Day 2, network with destination developers, thought leaders, marketers and stakeholders from across the culinary tourism value chain to share strategies and learn how to grow your tastes of place. Our lineup of speakers and discussion panels will give delegates insights and inspiration to unleash the power of growing culinary and agritourism in their operations and destinations.
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The Tourism Industry Association of Canada (TIAC) expresses its most profound gratitude to its Industry Patrons for their significant financial investment and support of the association. TIAC's Industry Patrons are leading companies who have been instrumental in creating positive change, fostering international tourism growth, and advancing Canada's travel and tourism portfolio.
To become an TIAC Industry Patron contact Jenn Taylor, VP Business Development and Member Relations at 902-698-0984, or Ed Byers, Partnership Lead.
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Preferred Partners
The Tourism Industry Association of Canada has partnered with a number of leading national suppliers to provide the highest quality services to our members at fantastic rates.
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