october 2026: boo!
insider info & trends

Dear friend of theONswitch:


The right fears motivate. Too much of the wrong fear paralyzes.


This month, we creep into what terrifies us, the role of costumes, and how to slay the 10 monsters in our heads and at work. Read on....


Nancy A Shenker

scary (true) stories


  • Our biggest monster? Corrupt government officials scare 61.1% of Americans. Politics impacted by AI ranks third.
  • The “I’m fine” costume: 42% of adults feel lonely at least weekly, up from 33% in 2025.
  • Boo, buy, borrow: Spending on pet costumes is projected at $920M. One in four Halloween shoppers go into debt this spooky season. Now THAT’S scary.


I consult on lifestyle trends, brands, and targeting. Get in touch!

Inside the Haunted House


  • KILL YOUR MONSTERS: The scariest ones live in our heads. Here are 10 and how to slay them.
  • Invisible Women can be dangerous when we're angry. Read more here.
  • We All Wear Costumes. Some don’t come off after Halloween. Read and follow me.
  • Boy Crazy. Afraid of being alone? The boyfriend isn’t always the cure. Read Chapter 4 of YOUR NERVE. Become a paid subscriber.
Get my Sunday Diary.

a friendly ghost story


I read on LinkedIn that a former colleague from 25 years ago was starting a unique event business. I'm now helping him launch a first-of-its-kind event...PEPTIDE SHIFT...right in my own (not haunted) backyard!

this monster lives on!


Frankenstein was the brainchild of a young woman back in 1818.


Since then, people have "rebuilt" it 400 times. Here's the backstory of this literary and movie monster.


And now, we're using AI to build our own creatures! There's a little Victor and Fritz in all of us!

"costume" changes


  • Three guests on my podcast talked about their deepest fears.
  • I taught the women of WILLA how I'm using AI to build a mini publishing empire. Join with my discount.
  • Fear of the mic and the bots? Nope. Listen here.
  • Make AI less scary. Book me for your next conference.


NEXT MONTH: feasting!

theONswitch & nunu ventures now offer highly personalized AI training for marketers, along with strategic social media services.

Plus, we continue to provide brand consulting, conference organizing, and writing. Please reach out!
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