About the Program

Join us in a practical CLE seminar focused on how attorneys can remain visible and competitive as Google and AI-driven answer engines reshape online search. Dave Hendricks, Legal Internet Marketing Consultant and Owner of Attorney Marketing Network, will explain how SEO and Answer Engine Optimization (AEO) now work together, and what law firms must do to ensure their websites, content, and online authority are recognized and recommended by platforms such as Google, ChatGPT, and Gemini. This seminar will leave attendees with clear, actionable strategies to improve rankings, authority, reviews, and off-page signals that drive modern client discovery.

You Will Learn

• To evaluate how AI-driven answer engines are reshaping Google search and client acquisition
• How to identify the key AEO platforms and the factors they use to recommend law firms
• How to implement website and content strategies that increase visibility in search and AI-generated results
• How to apply schema markup, link building, and citation strategies to strengthen online authority
• To optimize reviews, Google Maps, and search features to improve credibility and referrals

Speaker