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Hi,
As I am cleaning up my office and downsizing, I'm going through my books and files. Yesterday I found a list that can help you in acquiring more customers.
It's a list of books you need to read and have in your library. These are books you will use over and over, highlighted and dog-eared. Don't do audio books; you will lose out on using it as reference material.
"How to Write a Good Advertisement" by Victor Schwab
"The Ultimate Sales Letter" by Dan Kennedy
"Influence - the Psychology of Persuasion" by Robert Cialdini
"The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy" by David Shepard
"The 22 Immutable Laws of Marketing" by Al Ries & Jack Trout
"Positioning the Battle for Your Mind- How to Be Seen and Heard in the Overcrowded Marketplace" by Al Ries and Jack Trout
"Powerful Advertising Copy From One of America's Top Copywriters and Mail Order Entrepreneurs" by Joseph Sugarman
Now some of you might be thinking, I do internet marketing of my business; you know, websites, Facebook, TikTok, Instagram. I don't do direct marketing! Write copy? I can have AI do that!
You do direct marketing, you talk directly to your prospects and customer.s You are not big enough or have the money to waste to do branding like the big companies. Every dollar you spend has to come back, or better yet, bring at least another dollar with it. Branding is a side product of effective direct marketing.
You have to have the basics of writing copy so you can change the crap that AI can produce and correct it.
Build your library and your knowledge today with these books and more; you will see the difference in your bank account.
If you have questions about this marketing tip or want more information, just call me at 817-616-5155, text me at 817-307-4449, email me at phil@MyMarketingCure.com or reply to this email.
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Most people get a medical checkup so they can find out how things are going within their body. And hopefully, catch anything before it gets worse. The same goes with your advertising/marketing! With a Marketing Checkup for your business, you find out just how well everything is working. Catch what is starting to not work and prevent things from going really wrong.
Schedule your Marketing Checkup now by calling me at 817-616-5155, text me at 817-307-4449, email me at phil@MyMarketingCure.com or reply to this email.
Your Marketing Checkup comes with two money-back guarantees (we are the only one with two money-back guarantees). To learn more, call me at 817-616-5155, text me at 817-307-4449, email me at phil@MyMarketingCure.com or reply to this email. You'll be glad you did!
Until Next Time!
Phil
PS: If you know someone who can be helped by this marketing tip, please forward it to them.
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