The root word of excellence is excel. To excel means to go beyond what is expected. It is not a word that should be used lightly. If excellence is promised by you, your team or your organization, then make sure to deliver exactly that: Excellence. Go above and beyond. Do more than is expected. Consistently.
For some of us, that requires a shift in our thinking, and in our reality.
If you want every email to have a complete sentence, guess who must lead the charge? You! If your hope is that every customer has their preferences acted upon, guess who must be the first to act on their staff’s preferences? You!
Once you’ve finished modeling the desired behavior, ensure that everyone is held accountable for those service standards - including yourself. So “where does excellence” begin? It begins with you.