We'd like to show you how your brand can easily surpass ROI by introducing NFC (Near Field Communications) on-pack labels, with our 3-pronged marketing tool for the Cannabis industry:
1) The NFC label confirms that the package contains authentic product, and that the package has not been tampered with or opened.
2) Prior to the package being opened, the label provides a pre-sale consumer digital/mobile interface. With a shopper's TAP on the NFC embedded label with a mobile device, the shopper immediately receives contextual* product information on their phones based upon the brands predetermined rules:* (time, date, place, weather, custom loyalty program, etc.).
3) After purchase, TPG's TAP Touchless Engagement™ platform*, coupled with the NFC sticker, allows for post-sale consumer engagement by linking the purchaser to the brand loyalty site. The site will include registration, point accrual and redemption, as well as the fulfillment of relevant rewards. The site, hosted and managed by TPG, is designed to promote consumer trust and drive sales for the brand.
