Winging It: Buffalo Wild Wings' BWW Go
Sets a Bold Course for Expansion
Buffalo Wild Wings Go Expansion

Since its launch in 2020, Buffalo Wild Wings' off-premise venture, BWW Go, has been on a rocket-like trajectory, expanding to 100 locations with plans to hit 150 by the year's end. Born amidst the pandemic's changing dining habits, BWW Go offers a treasure trove of menu options, from the iconic wings with their 26 sauces to burgers, wraps, and delectable desserts. What sets it apart is its compact size, averaging just 1,500 square feet, allowing for speedy development and closer access to at-home customers who crave the Buffalo Wild Wings experience without leaving their comfort zones.
Distinct Identity and Competition

As BWW Go spreads its wings, Inspire Brands is giving it a makeover to carve out its unique identity. Think snazzy visual updates, exclusive menu delights like the tasty Golden Fire sauce, and targeted marketing blitzes. But, in the bustling realm of chicken wings, competition is fierce. Established giants like Wingstop and Popeyes are already duking it out for dominance. However, Buffalo Wild Wings is ready for war, banking on its extensive network and brand recognition to make a splash in the off-premise dining scene.
Strategic Expansion and Franchisee Appeal

The expansion of BWW Go isn't just about growth; it's a strategic move to tap into evolving consumer trends. With nearly 600 additional locations in the pipeline, BWW Go is an attractive prospect for franchisees, especially those already in the Inspire Brands family. Offering streamlined operations and a lower barrier to entry, it appears to be a recipe for success in the booming off-premise market. As Buffalo Wild Wings fine-tunes its menu and marketing tactics, it aims to seize a bigger slice of the off-premise pie while keeping its dine-in stronghold intact.
KEY TAKEAWAYS
🚀Buffalo Wild Wings' off-premise venture, BWW Go, has rapidly expanded to 100 locations since its 2020 debut, with plans to reach 150 by year-end.

🍗BWW Go offers a diverse menu including wings with 26 sauces, burgers, wraps, and desserts, catering to the demand for convenient dining options.

🎨Inspire Brands is giving BWW Go a distinct identity through visual updates, exclusive menu items, and targeted marketing efforts.

💪Despite competition from established players like Wingstop and Popeyes, Buffalo Wild Wings is confident in its expansion strategy, leveraging its brand recognition and network.

💼BWW Go presents an attractive opportunity for franchisees, with nearly 600 additional locations in the pipeline, offering streamlined operations and a lower barrier to entry.
Tyler Bindi
Senior Associate
Associate Director - Net Leased Properties Group
Office: 310-909-2374
Cell: 408-510-9057
tyler.bindi@marcusmillichap.com
Twitter/X: @TripleNetTyler
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