|
IMA Launches "Your Care Is at Our Core" Campaign
IMA is proud to launch the Your Care Is at Our Core campaign in partnership with the American Medical Association (AMA ) to strengthen the bond between patients and their physicians, the foundation of health care.
Over the past few years, physicians have faced growing challenges ignited by battles over the COVID-19 pandemic, science- and evidence-based care, and the prevalence of mis- and dis-information. These factors have distracted from what matters most -- the connection between America's physicians and their patients.
The focal point of this campaign is messaging that highlights what drives physicians: trust, empathy, compassion and time with patients -- that their personal relationship to their patients is a priority, as well as commitment to their care. It seeks to remind patients that physicians entered the practice of medicine to be their strongest ally.
"Commitment to our patients informs everything we do as physicians," said IMA President Megan Kasper, MD. "Building these sacred relationships and understanding our patients' unique values, preferences, and goals for treatment take time, and that can be a challenge given that Idaho ranks dead last in the nation for number of physicians per 10,000 patients. We will continue to be strong advocates for evidence-based medicine, patient-centered care, and a physician workforce suitable to serve the needs of our growing communities. Our patients deserve nothing less."
Physicians are fighting alongside their patients for less bureaucracy, more time, and less legal and regulatory interference in the doctor-patient relationship. IMA will continue to amplify these efforts through the Your Care Is at Our Core campaign.
|