Get Involved with The Toy Book's Licensing & Entertainment Issue!



Do you make licensed toys and games? Are you a licensor or licensee looking to make a splash? Then get in on The Toy Book’s 2023 Licensing & Entertainment issue! Inspired by the spirit of The Licensing Book, our refreshed summer issue debuts June 13 at Licensing Expo in Las Vegas. Check out the all-new categories and submission guidelines here, but act fast — the editorial deadline is April 7. Get in on it…

The Pop Insider's Spring 2023 Issue is Here!



The Toy Book's sister publication, The Pop Insider, released its Spring 2023 issue this week. The Pop Insider is the only print and digital publication dedicated EXCLUSIVELY to covering the world of licensed merch geared toward the fandom-fueled kidult market. Read it here…

PlayMonster and Hasbro Expand Partnership, Relaunch Weebles



Following the success of Glo Friends, Spirograph, Koosh, and other partnerships, Hasbro and PlayMonster are deepening their relationship. Weebles will relaunch this summer and PlayMonster will fully manage the Playskool portfolio beginning next year. Read more…

Wonder Women Awards Nominations Are Open



Women in Toys, Licensing & Entertainment (WiT) is now accepting nominations for the 2023 Wonder Women Awards. This year’s theme is Thrive Together: Celebrating Boldness, Impact, and Collaboration. Read more…

ChizSix Named Agency of Record for The Toy Foundation, Schylling, Winx Club



ChizSix Marketing & Media inked new deals to represent clients spanning philanthropy, classic play, and entertainment. Learn more…

Tots Can Zip Around the Pool in a Motorized Little Tikes Float



PoolCandy’s Little Tikes Motorized Cozy Coupe Baby Boat is an inflatable pool float that is shaped like the iconic Little Tikes car. The baby boat features a battery-powered motor and remote control, so adults can move kids around the pool like they are driving the car. Learn more at The Toy Insider…

What the Funko? Pop! Maker Slashes Mondo Staff; More News on the Horizon?



While Funko was clowning around at WonderCon in Anaheim, California last weekend for its Fun House activation, staffers in the company’s Mondo division weren’t laughing. Funko parted ways with Mondo’s co-founders and members of its design team less than a year after acquiring the company. Read more…

From the Archives: LJN’s New Thundercats Assortment for 1986



In 1986, LJN’s Thundercats brand was riding high with an animated series, licensing deals, and a refreshed line of products including action figures, vehicles, and what was touted as “the most advanced playset ever.” Throwback Thursday…

Media Mashup: Toyetic Trailers from PAW Patrol, Pokémon, Thomas & Friends, and more



This week, Spin Master’s PAW Patrol gears up for a special; The Pokémon Co. International drops a title and trailer for its latest series; Hasbro’s Dungeons & Dragons: Honor Among Thieves gets a final trailer; and Mattel’s Thomas & Friends rides the rails for a new special. Get the scoop on the entertainment content that should drive sales in the toy department right here…

State of the Industry Q&A: Moose Toys



Belinda Gruebner, Chief Marketing Officer at Moose Toys, discusses the mainstream success of Magic Mixies, the expansion of the Moose Games portfolio, new products releasing this fall, and how the company is gearing up for growth. Read more…

State of the Industry Q&A: Paramount



Dion Vlachos, Executive Vice President, Licensing and Retail, Consumer Products & Experiences, Paramount, discusses the return of the Teenage Mutant Ninja Turtles and how Paramount+ is fueling a boom in new licensed toys and consumer products. Read more…

State of the Industry Q&A: Melissa & Doug



David Henderson, Chief Commercial Officer at Melissa & Doug, discusses sustainability, new product development, and the balance between specialty and mass retail. Read more…

New Opportunities Await on The Toy Book’s Job Board



Hiring? Need to fill an industry-related position? The Toy Book’s Job Board highlights new opportunities in the toy, family entertainment, and licensing industries. Click here to view available positions or click here to submit a job listing!

Industry Vet Erik Quam Joins Smart Toys and Games as New Development VP



The 25-year toy industry veteran will lead new product and business development for the company as it seeks to gain market share this year. Read more…