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Social Media in 2026: What Churches Can Do with the Latest Engagement Data


by Ashley Graham-Wilcox


Here’s where I admit that my social media strategy is basically a lot of good intentions in a trench coat. I understand who my audience is, and I know what the churches I work with would like to accomplish; it’s not understanding what’s working on the platforms — and not having many hours for actual strategizing — that’s the problem. 


So when a new “social media trends” report drops, promising to reveal what actually works online, it’s tempting to either treat it as gospel…or ignore it entirely. 


Buffer recently released its 2026 State of Social Media Engagement report, analyzing more than 50 million posts across major platforms to understand what drives interaction today. While this data is not specific to churches (In fact, it’s on Buffer users only), reports like this can offer helpful clues about how people behave online. 

Upcoming Workshops

Realm User Group

Realm User Group


March 19 (Third Thursday of the Month, excluding July and December): 9:00 AM PT / 10:00 AM MT / 11:00 AM CT / 12:00 PM ET


Join us for a time of sharing, troubleshooting, and honing our Realm skills in support of our missions and ministries.


Hosted by Janey Griggs Salazar, Office of the Bishop in The Episcopal Church in Colorado

Church Collaboration Meeting

"It's In the eNewsletter! Been There For Weeks!"


Thursday, March 19 | 10:00 AM PT / 11:00 AM MT / 12:00 PM CT / 1:00 PM ET


Let’s talk eNewsletters. What email sending service are you using? How do you decide what information and events go in and what doesn’t? How do you highlight the important stuff amidst a lot of other information? How do you get people to actually read it? 


Facilitated by Mike Orr, Canon for Communications and Digital Evangelism, Episcopal Church in Colorado

 

Administrators Virtual Cafe

Working Smarter, Not Harder


Thursday, March 26 | 10:00 AM PT / 11:00 AM MT / 12:00 PM CT / 1:00 PM ET

If your to-do list feels infinite and your energy feels…not, this roundtable is for you.


Church administration and communication doesn’t slow down. So instead of trying to “power through,” we’ll explore practical ways to reduce friction, protect focus, and build rhythms that actually support sustainable ministry.


Drawing from insights from productivity experts, we’ll translate big ideas into everyday church realities.


This is a working session. Come prepared to share and brainstorm together. Bring your coffee. Bring one real example from your week. Leave with at least one concrete change you can test before next month.


Facilitated by Ashley Graham-Wilcox, Independent Church Consultant/Recovering Over-Committer

Expert-led Workshop

Stewardship in a Digital Age
Special 90-Minute Workshop with Ryan Panzer


Thursday, April 9
| 10:00 AM - 11:30 AM PT / 11:00 AM - 12:30 PM MT / 12:00 PM - 1:30 PM CT / 1:00 PM - 2:30 PM ET


In a culture shaped by attention economies, social media metrics, and frictionless giving tools, stewardship no longer looks like it did a decade ago. As generosity increasingly moves online, churches are discovering both new opportunities—and new challenges.


In this extended 90-minute session, Ryan Panzer invites church leaders, communicators, and administrators to explore how digital culture is reshaping generosity and what it means to form faithful stewards in this environment. Together we’ll look at the difference between performative generosity and authentic, relational stewardship, consider how Millennials and Gen Z approach giving, and explore practical ways churches can move beyond transaction-based appeals toward transformational generosity.


We’ve intentionally scheduled this conversation during the Easter season—a time when the church reflects on resurrection, renewal, and the abundance of God’s grace. It’s also timed to give church staff and committees space to reflect and prepare ahead of fall stewardship seasons. Caffeinated Church members are encouraged to bring their stewardship chairs, fundraising committees, or anyone involved in generosity and development. The goal is to leave not just inspired, but with concrete ideas your team can put into practice together.


Led by Ryan Panzer, author of The Holy & the Hybrid: Navigating the Church’s Digital Reformation.

CONFERENCE POUR-OVER:
Featured Highlights

April 20-23, 2026 in Atlanta, GA at All Saints' Episcopal Church

FEATURED WORKSHOP

 

This workshop is led by Kyle Bynum, Communications Specialist, Common Good Creative. Kyle has spent over a decade helping mainline churches find the right words to reach their neighbors. As a Communications Specialist at Common Good Creative, he focuses on practical branding and communication methods that lower the barrier for first-time guests while telling the story of their community. A graduate of Middle Georgia State University with a degree in Digital Media, Kyle offers a unique perspective on the modern seeker. When he isn’t helping churches with their digital outreach, he serves as the Director of Music for an Episcopal parish in Atlanta.

Your church is doing great things, but if your marketing sounds like it was written by the church for the church, you’re unintentionally signaling to your neighbors that they aren't the primary audience. 


In this session, we move beyond "event planning" to focus on strategic communication methods that lower the psychological hurdles for first-time visitors.


Using a case study that drove 400+ RSVPs and led to a record-breaking Christmas Eve service, we’ll analyze how to differentiate internal vs. external messaging. We’ll break down the "External Pivot"—the shift from church-centric jargon to community-minded branding that builds immediate trust with "seekers."

Registration Details

The Caffeinated Church Conference focuses on the practical work that helps congregations function well—clear communication, effective stewardship messaging, strong church websites, healthy staff collaboration, and building stronger internal systems so churches can do their work and ministries better. At just $400—and hosted in Atlanta, one of the more affordable cities to travel to—it’s a cost-effective continuing education investment that equips church administrators and communicators with tools they can immediately bring back to strengthen their congregation’s work.


☕Churches with an Average Sunday Attendance of less than 100 can receive $100 off their registration fee. Request a scholarship.


☕ If you're local to Atlanta and can only attend for a day or two, you can register as a commuter here.

 

Espresso Yourself: A Creative Prompt

coffee_table.jpg

This month’s challenge: Find one sentence you can cut.


Open your church’s webpage or last week's bulletin and look for a sentence that’s trying to do too much. The kind that runs on, repeats itself, or takes a while to get to the point. Your task:


  • Delete it entirely, or
  • Rewrite it in half the words
 
 

Refill & Rest: Self-Care Corner

 

This week, try ending your workday with a two-minute reset. Before you log off, jot down the one thing that will matter most tomorrow. Leave yourself a short note about where to start. Then, leave the workday behind, and take your rest.

 
 
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