MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
 

March 2025

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Dear friends and colleagues,


Welcome to our own March madness as we prepare for the 22nd annual What's Next Longevity Venture Summit on June 10-11 at the Claremont Hotel in Berkeley, California. I hope you will join us to hear from (and connect with) investors, entrepreneurs, and experts in AgeTech, health tech, caregiving, and financial security from around the country and world. Register by March 31 to get the early bird discount. And don’t forget about two opportunities aligned with the Summit:

  1. Submit nominations by April 18 for the John Hopper Impact Award, which recognizes an entrepreneur who has introduced an innovation to support older adults.
  2. Startups should submit their application to the $10,000 Business Plan Competition by April 30.

 

We had a great month attending the NIC conference in San Diego and learning from experts about the growth of senior housing over the next ten years. We also attended the Stanford Longevity Map of Life conference last week and met so many wonderful talented entrepreneurs and leaders innovating in home care and health care with AI.


Lets play like the best teams on the basketball court -- plan carefully, prepare diligently, share the ball with teammates, and be agile when changing direction. 



Warmly,

Mary

MFA Events

Register Today: What's Next Longevity Venture Summit on June 10-11


Registration is now open for the 22nd annual What's Next Longevity Venture Summit, taking place at the Claremont Hotel in Berkeley, California, June 11-12. Meet investors and learn about the latest developments in age tech and the longevity market. This year's conference will address key issues in the longevity market such as go-to-market strategies, how to scale, what investors are looking for, user interface design, AI and age tech innovations, and research in the market. We will also highlight mobility, memory, money, music and marketing and the latest innovations in those areas. Register before March 31 to get the early bird rate!

MFA Podcasts
What's Next Living Longer Better Smarter
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Episode 85 - Can AI Save Your Life? – AI is rapidly changing the world of health care. Microsoft’s Global Chief Medical Officer, Dr. David Rhew, who is helping to lead the charge, shares with Mary and Fred what is here now and what’s on the horizon. Then hear about game-changing innovations from Care Yaya founder Neal Shah. He is not only tackling the caregiving crisis, he is taking on medical insurance claim denials using artificial intelligence with his new start-up Counterforce Health.



See the full list of What's Next Living Longer Better Smarter episodes.

What's Next Longevity Deal Talk

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Episode 33 – Nominations are being accepted for the 2025 John Hopper Impact Award. Learn about the award and what you should know to submit a nomination from Ziegler Link-Age Funds Managing Partner, Katie Schmitz. Mary and Fred also welcome Lisa McCracken, head of research and analytics at the National Investment Center for Seniors Housing and Care to discuss what lies ahead in this market.


See the full list of What's Next Longevity Deal Talk episodes.

Funding News


  • Lumata Health, which provides support for patients with glaucoma, macular degeneration, and diabetic retinopathy, raised $23 million in Series B funding led by LRVHealth. 
  • Google is in final talks with eye-tracking technology company AdHawk Microsystems Inc -- a CABHI portfolio company -- to acquire it for $115 million.
  • Remote patient monitoring company VitalTech was acquired by CoachCare for an undisclosed amount.
  • Fello, a peer support platform for loneliness, raised $10.4 million in funding led by 62Ventures. 
  • Vantis raised €10 million in funding led by Angelini Ventures to approach chronic disease management. 
  • Lizzy Care, a health tech company offering a platform for at-home dementia and memory care, raised $2.6 million in Seed funding led by Boomerang Ventures. 
  • Teladoc Health acquired virtual preventive care company Catapult Health for $65 million to bolster the early detection of health conditions and expand into at-home diagnostic testing.
Corporate Updates

AARP Fights for Federal Caregiving Tax Credit


Family caregivers spend around $7,200 a year caring for a loved one, making it harder to afford groceries, pay bills, and save for retirement. That’s why AARP is fighting to put money back in the pockets of hardworking family caregivers through a federal tax credit. Learn more about this popular policy in a new blog from Nancy LeaMond.

New York Celebrates 1 Million Class Attendances with GetSetUp


Older adults across New York State have now attended more than one million virtual classes through the partnership between the New York State Office for the Aging (NYSOFA) and GetSetUp. From technology and health to wellness and creativity, these interactive classes are helping over half a million older New Yorkers stay active, connected, and engaged, no matter where they live.


GetSetUp has also introduced its fine-tuned AI Assistant, Helen, to complement its peer-to-peer learning. The AI Assistant is customized with an empathetic voice focused on older adults' needs and vocabulary and helping them access the benefits they need to age well.

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Geri-Gadgets Partners with Eugeria.ca


Geri-Gadgets® is thrilled to announce its partnership with Eugeria.ca, making its innovative, sensory engagement tools available throughout Canada! As demand surges, they are also in advanced discussions to secure exclusive distribution in the UK, Australia, and New Zealand — continuing its mission to bring meaningful, safe engagement to neurodivergent individuals and older adults worldwide.

Watch Botco.ai's March Webinar!


Learn how AI is transforming product launches in Pharma & OTC—enhancing targeting, activation, and compliance. Watch the on-demand webinar. 

Amba Partners with Simpson


Simpson, a Pennsylvania regional retirement system, has partnered with Amba to provide innovative health monitoring solutions that enhance residents' independence, improve care quality, and support caregivers through real-time, discreet tracking of health indicators like sleep, heart rate, and activity.

Pegasus Project Provides Phoenix Hipwear


Phoenix Hipwear is thrilled to share that Pegasus Senior Living has introduced the "Pegasus Protect" program! Through this initiative, all Memory Care residents across their communities will receive Phoenix Hipwear as a Welcome Gift, providing extra protection to help them stay active and reduce the risk of hip fractures.

New Opportunities Through CABHI


Do you have an innovation that will enhance the lives of older persons, people living with dementia, and their caregivers? CABHI’s Fuel program offers early-stage Canadian innovators up to $500,000 in funding to help support customer discovery, product refinement, pivotal validation, and pilot trials to scale their solutions and achieve real-world impact. The Fuel program is the new branding for our former MC2 program and applications are due April 23, 2025.

 

Additionally, CABHI has built North America’s most active AgeTech accelerator through support from the Government of Canada, the province of Ontario, and Baycrest Seniors Care — venture backing over 80 companies and managing a portfolio with a 10x MOIC and $1B+ in enterprise value. It is launching a new social impact fund leveraging CABHI’s infrastructure to strategically invest in high-growth companies to solve the most pressing challenges facing older adults.

Books, News, Reports, and Events


  • A new survey with 360 older adult participants shows that older adults feel less lonely after moving into senior living. 
  • The Mather Institute’s new report, Aging Well Across Cultures, highlights how older adults’ perspectives of successful aging differ based on cultural values, resilience, spirituality, and familial ties. 
  • With Congress set to overhaul and cut funding for Medicaid, learn how states and enrollees will be impacted. 
  • A new study finds that the prevalence of young onset dementia has increased globally. 
  • Without changes to Medicare drug pricing efforts, 60 percent of long term care pharmacies face closure.
  • Check out HealthTech 4 Medicaid's new infographic on using AI and machine learning to enhance Medicaid care.
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