MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
 

September 2024

Dear friends and colleagues,


It’s nice to feel the crisp autumn air and see the beauty of the changing seasons. I had a wonderful vacation to end the summer season, and I'm now off to a roaring fall season. We are busy preparing for our What’s Next Longevity Innovation Summit at the National Press Club in Washington, DC on December 9-10. It sold out last year, so make sure you purchase your tickets soon! Attendees can network with investors and partners, and participate in policy discussions with thought leaders in the longevity market that support older adults and the nearly 50 million family caregivers. I’m especially excited about our new offering – videos produced to help entrepreneurs tell their stories, which will be shown in the Marketplace page of our website. 


We will be going to the Optimize Conference, where I will present the Lifetime Achievement Award and give a talk on the AgeTech marketplace. We also will attend LeadingAge Annual Meeting. It will be wonderful to meet with startups and investors at both of these conferences.


Read on to discover exciting work being done in the field!


Warmly,

Mary

Table of Contents:

  • MFA Events
  • MFA Podcasts
  • Funding News
  • Corporate Updates
  • Books, News, Reports, and Events
MFA Events

2024 What's Next Longevity Innovation Summit

December 9-10 in Washington, DC

New presenters added!


New presenters have been added to roster for the What's Next Longevity Innovation Summit, which will take place at the National Press Club in Washington, DC, December 9-10. The theme of the conference is Transformation of Care: Where Policy, Investment, AI and Innovation Meet. Greg Olsen, Becky Preve, Ernie Ianace, Sherrie Snelling, Michael Phillips and Dan Hermann, will join Matt Paxton, Nancy LeaMond, Lance Robertson, Laurie Orlov, Todd Haim, Abby Miller Levy, Claire Casey, Tracy Chadwell, Amelia Hay and many more for this dynamic event. See the full roster on the conference website.

Register now to take advantage of the early bird rate

MFA Podcasts
What's Next Living Longer Better Smarter
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Episode 78: Lessons for Healthy Aging – Mary and Fred discuss what lessons we can learn about healthy aging from other cultures with AARP Director of Global Aging, Vijeth Iyengar. They are then joined by Leigh Purvis, Prescription Drug Policy Principal at AARP Public Policy, to discuss new caps on Medicare Part D prescription drug costs.

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Episode 79: The Second Fifty – The Second Fifty: Answers to the 7 Big Questions of Midlife and Beyond is a new book that is chock full of insights and information on everything from longevity and brain health to financial planning. Author Debra Whitman, AARP chief public policy officer, joins Mary and Fred for this episode of What’s Next Living Longer Better Smarter!


See the full list of What's Next Living Longer Better Smarter episodes.

Funding News


  • Mindset Care, which simplifies the Social Security disability benefits application process, raised $13 million in funding led by Science Inc.
  • A team at Indiana University received $15.5 million from the National Institute on Aging to increase clinical trial participation and accessibility among nursing home residents. 
  • Principle Health Systems, mobile laboratory provider to long-term care facilities, acquired BioStat Imaging, a mobile imaging provider.
  • Finland-based Bone Index raised an undisclosed amount, led by Lynx Financial (HK) Limited, to expand its bone health diagnostic technology.
  • Butlr, which offers sensors to senior living providers and others, raised $38 million in Series B funding led by Foundry.
Corporate Updates

AARP Releases Survey of Older Women Voters



AARP recently released a new “She’s the Difference” survey, which aims to explore and explain the mindset, attitudes, fears and hopes of 50+ women voters so our elected leaders and political candidates can better address their needs and the issues they care about. “Women voters 50+ will be a decisive force in this election. They are very motivated to vote and are looking for candidates who will give them some peace of mind about their financial future," shared Nancy LeaMond, AARP’s EVP & Chief Advocacy and Engagement Officer.

CABHI Releases New Podcast


To recognize World Alzheimer’s Month, CABHI released a Community of Innovation podcast episode highlighting dementia prevention, detection, and care. CABHI also proudly supported Maclean’s World Alzheimer’s Month campaign to raise awareness about innovations that support those affected by Alzheimer’s disease and dementia. Learn more about CABHI’s work in its 2024 Impact Report.

GetSetUp Launches 2024 Active Aging Report


GetSetUp launched the 2024 Active Aging Report, spotlighting critical insights on health and digital equity for older adults. The report emphasizes GetSetUp's commitment to bridging gaps in access to resources that help older adults age independently and thrive. GetSetUp's efforts have caught the attention of government, community, and healthcare partners across the nation, who are integrating its initiatives to amplify their reach and impact. 

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Good Boost Reaches Key Milestones


A new evaluation report for Good Boost's 'MSK Hubs' program in the UK found that it is highly effective in supporting healthy aging, as attested to by its participants. Due to its effectiveness, Good Boost reached a milestone of 100,000 Good Boost sessions delivered. The group classes in community settings have grown over 300% in 12-months.

TapRoot Releases New Report


A new white paper from TapRoot Interventions & Solutions, "Revolutionizing Dementia Caregiving with Data-Driven Technology," highlights that its Ella mobile app (now rebranded as elbi) significantly enhances care quality for individuals with dementia in senior living communities.

Read the LeadingAge Ziegler 200 Report


Ziegler and LeadingAge released the 21st edition of the LeadingAge Ziegler 200 (LZ 200) on the nation’s 200 largest nonprofit senior living providers. This year’s report found growth primarily through affiliations and acquisitions, as well as expansions within existing campuses.

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Download Botco.ai's Enterprise Marketing Report


In Botco.ai’s newest Latest Enterprise Marketing Report, the company surveyed 100 marketing professionals to uncover insights in The State of GenAI Chatbots in Enterprise Marketing. To learn more, join the September 19th panel discussion.

ElliQ Featured in New York Times


A recent piece in the New York Times highlighted Intuition Robotics' work with The New York State Office for Aging to help older adults who are aging in place live healthier, more connected lives with the help of ElliQ, an AI social companion robot. Intuition Robotics also announced a partnership with Senior Resource Alliance to bring ElliQ to seniors living alone and aging in place in Central Florida.

Books, News, Reports, and Events


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