Wednesday, March 8, 2023

OCPRSA

Important Dates


PRSA Western District Conference Early-Bird Deadline Extended to Mar. 10

New Date! Leveraging PR in Celebrity Endorsements & Influencer Marketing | Thurs., Mar. 16 at 11:30 a.m.

Leveraging PR in Celebrity Endorsements & Influencer Marketing

A Thought Leadership Panel

Thursday, March 16 @ 11:30 a.m. PT | SOCIAL Costa Mesa, 12 W. 19th St.


Influencer marketing and celebrity endorsements are here to stay and with an ever-evolving marketplace, brands are constantly challenged to create meaningful campaigns that resonate with their consumers. As the landscape may seem crowded, our panelists share how to stand out, the keys to success, and more in this engaging panel discussion.


Hear from the creative minds behind some of the biggest influencer campaigns from Stance, Oakley, American Airlines, Experian, Dodgers, Paris Hilton Fragrances, SONY, Red Bull, Anheuser Busch, and more. Panelists include Johnnie Mansfield, owner of 3M2 Marketing, Jonny Zeller, Director and Storyverse architect, and Victoria Lim, Senior Manager, Executive and Employee Communications at Experian. The panel will be moderated by Gina Ray of ABBYY.

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Women's History Month

National Women's History Month


Women’s History Month, observed during the month of March since 1987, celebrates the contributions of women in history, society and culture. The Women’s History Month theme for 2023 is Celebrating Women Who Tell Our Stories. The National Women’s History Alliance encourages the recognition of women, past and present, who have been active in all forms of media and storytelling.

Member Spotlight

Member Spotlight:

Q&A with Lynda Halligan


This week we get to know Lynda Halligan, a 25-year veteran of the broadcasting, entertainment and communications industry who just reinstated her OCPRSA membership (welcome back, Lynda!). A Southern California native, Lynda’s career has ranged from serving as a news anchor and reporter to voiceover artist and radio disc jockey—and so much more. Read on to learn more about Lynda!


Q: Lynda, please tell us about you! Your job, etc.?


A: I’m a longtime TV news anchor, host, reporter, writer and producer who made the switch to public relations when I got married and moved back to Orange County. I’m a Los Angeles native who received my Bachelor of Arts (BA) degree in social ecology from UC Irvine and my Master of Fine Arts (MFA) in screenwriting from Cal State Fullerton in 2021. I spend almost all my free time writing screenplays these days! If you’d like to learn more about my background, go to

HalliganEntertainment.com.


Q: What brought you to the OCPRSA?


A: Initially, Michael Suydam (now of 21st Century Communications Strategies) mentioned OCPRSA to me when I was considering a transition from television news to public relations. I often checked the job board way back then but didn’t actually join until 2017 when I became the Director of Communications and Public Affairs for the Association of Orange County Deputy Sheriffs. I am now a creative consultant for AOCDS and available to take on additional clients. I just reinstated my OCPRSA membership. Nice to meet y’all!


Q: What’s your favorite piece of advice for PR professionals?



A: When you reach out to journalists to try to get a placement, don’t be annoying and in their face. Be real and honest. They may turn you down that one time, but you’ll start to earn their trust and respect, which could lead to multiple placements and a long-lasting, solid contact down the road.

Member Movers and Shakers

Don't miss OCPRSA members Elena Bosch, APR; Justine Mrsich, M.S., APR; and Natasha Dressler speak at the upcoming PRSA Western District conference.


  • Elena Bosch, Director of Communications, Think Together will present The Dos and Don'ts of Purpose Driven PR
  • Justine Mrsich, M.S., APR, Account Manager, Porter Novelli will present The Gender Communications Toolbox - Empowering Yourself in the Workplace
  • Natasha Dressler, CEO / Founder, Natasha Dressler PR will present The Future of Social Media & Public Relations


See the full schedule of events and register by Mar. 10 to save $50 on registration.

WDC Speakers

Keynote & Speakers Announced | Early Bird Registration Extended


2023 PRSA Western District speakers have been announced. Opening keynote speaker is Imari Tuakli of The Council Group. A former filmmaker, the personal development coach creates compelling presentations for Ivy league institutions to Silicon Valley startups. Friday lunch keynote is 2023 PRSA Chair Michelle Egan, APR, Fellow PRSA. Session speakers include practitioners representing a spectrum of industries who will be sharing insights about DEI, content creation, corporate communications, public affairs, reputation management and more–both from the in-house and agency side. Registration for the April 26-28 conference in Tucson, Arizona is now open.


Become a Sponsor


If your organization is a member of OCPRSA, becoming a sponsor of the 2023 Western District Conference offers a dynamic opportunity to position your firm, agency or company to hundreds of communications and public relations professionals in the western United States (Arizona, California, Colorado, Hawaii and Nevada). Learn about sponsorship opportunities here.

News from National

Catch Up on Industry News from PRSA National








On-Demand Professional Development Programs Available Only to PRSA Members





Job Opportunities

Local PR Job Opportunities

Top OC Companies Looking for the Best and the Brightest


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