Session Spotlight - Selecting with Purpose

Our opening case study at this years conference will

be delivered by Kevin Peake (Standard Life) and Caro Evans (Cancer Research UK). This session explores how Standard Life has moved to a purpose-driven sponsorship portfolio through their new partnership with Race for Life. We’ll look in detail at the objectives and ambitions of the partnership, the key criteria during the selection process, and the expectations in terms of how it will deliver to brand and business.

To hear more about this partnership at this years conference, purchase your Sponsorship: Reworked ticket here.

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London Sport have announced two new partnerships with Play Innovation and Exergame. Both partnerships will support their schools project distributing £5.7m of funding to help schools open up their leisure facilities outside of school hours. Read more.

AEG Global Partnerships have brokered a partnership between Coventry University and The O2, that provides CU London with access to The O2's OOH networks and venue activation spaces, helping the University to raise awareness of its Greenwich campus.

London-based partnership consultancy agency Reg&Co has secured a partnership between art’otel London Battersea Power Station and the Affordable Art Fair for 2023

Continental Tyres has become the Rugby Football Union (RFU), England men and Red Roses’ Official Partner and title sponsor of the Continental Tyres Schools Cup in a multi-year partnership.

Liverpool FC has extended its partnership with Expedia. The travel company will continue as a principal club partner and shirt sleeve sponsor for both the men’s and women’s teams for a further four years.

The 2023 UCI Cycling World Championships, and Lidl have signed a major sponsorship agreement that sees the supermarket become Official Fresh Food Partner. The 2023 event, held in Glasgow will see 13 UCI World Championships brought together at the same event for the first time. Read more.