'Top Marketers': Evergreen’s Mary Herrold Explains Why Reputation Is 'Everything'

Multi-Housing News



With a career spanning more than two decades, Mary Herrold, vice president of marketing for Taylor Johnson client Evergreen Real Estate Group, was a natural candidate for Multi-Housing News’ "Top Marketers" podcast. TJ pitched Herrold as a guest, securing an interview in which she discussed her early pivots from acting to leasing to marketing, and the strategies she employs today in promoting Evergreen's national portfolio of more than 13,500 housing units. The conversation also touched on how marketing for market-rate properties differs from affordable communities, as well as parallels between the two, including the need to have a vibrant, strong — though not necessarily perfect — online reputation.  



Listen To The Full Podcast Here

5 Cities With The Lowest 'Barrier To Homeownership'

CNBC

Trump Issues Executive Order: Emergency Price Relief On Housing

HousingWire

Ripples From Wildfires’ Property Damage Extend Beyond Los Angeles Market

Marketplace

European Pilot Project Using 3D-Printed Tiny Homes Could Revolutionize America's Real Estate Market

MSN

*The US Government Has A Landlord, And Trump Isn’t A Fan

The Wall Street Journal

(Un)Happy Anniversary: What We Know After 5 Years Of Remote Work

The Real Deal

New Tool Helps CRE Owners Adopt Green Building Standards

GlobeSt.

Is Demand For Single-Family Rentals Finally Starting To Slow? A New Survey Suggests This Might Be Happening

REjournals



Data Center Firms 'Getting Creative' To Squeeze AI Into Older Buildings

Bisnow

CEOs, And President Trump, Want Workers Back In The Office

The New York Times



Energy Transition: The State Of Play As Trump Seeks To Withdraw From Paris Accord

IPE Real Assets

Local TV Meteorologists Deliver Tearful Farewell As Stations Replace Staff With The Weather Channel Feed

CNN

*The 606’s Bloomingdale Trail Extension Delayed, Now Expected By Late 2027

Block Club Chicago

ULI Chicago | Sports & Entertainment

Thursday, January 23, 2025

REIA Dealmakers Cocktail Party (Members Only)

Thursday, January 23, 2025

**REjournals Chicago Forecast

(featuring TJ clients NAI Hiffman, Marshall Bennett Institute Of Real Estate and W.E. O'Neil)

Friday, January 24, 2025

CBC Winter Get-Together

Tuesday, January 28, 2025

The Rogers Park Builders Group's 22nd Annual Trends In The Industry Workshop 

Tuesday, January 28, 2025

Chicago Association Of REALTORS® 2025 Market Outlook

Monday, February 3, 2025

**Bisnow Chicago Life Sciences, Quantum Computing And Biotech

Wednesday, February 5, 2025

CREW Chicago Prospective Members Event And Committee Showcase

Wednesday, February 5, 2025

BOMA Chicago 2025 TOBY Gold Circle Awards Gala

Thursday, February 6, 2025

CoreNet Chicago Meet & Greet - Hosted By The Young Leaders

Thursday, February 6, 2025

Eisenopoly

Friday, February 7, 2025

CBC Women’s Special Interest Group Midwinter Magical Networking The Mentalist Way

Thursday, February 13, 2025

CoreNet Connect Lunch Series - Workplace Design Debate - Outlook 2025

Thursday, February 13, 2025

CREW Chicago Prospective Members Coffee And Conversation

Tuesday, February 18, 2025

Bisnow Chicago Capital Markets & CRE Finance

(featuring TJ client CRG)

Wednesday, February 19, 2025

CREW Chicago Lunch With Leaders

Wednesday, February 19, 2025

CAA 2025 Business Exchange

Tuesday, February 25, 2025

Near South Planning Board General Membership Meeting & Luncheon

Tuesday, February 25, 2025

NAHB International Builders' Show

Tuesday, February 25 - Thursday, February 27, 2025

Chicago Association Of REALTORS® YPN Breakfast: The Art Of Converting New Clients

Wednesday, February 26, 2025

2025 Construction Expo & Safety Conference

Monday, March 3 - Tuesday, March 4, 2025

Connect Industrial Midwest 2025

Wednesday, March 5, 2025

Bisnow Future Of The Chicago Suburbs

Thursday, March 6, 2025

Crain's 2025 Women Of Influence

Thursday, March 6, 2025

National Real Estate Women’s Forum 2025

Wednesday, March 12, 2025

National Real Estate Development Forum 2025

(featuring TJ client Lendlease)

Thursday, March 13, 2025

IREM Spring Forward Forecast Luncheon

Thursday, March 13, 2025

Bisnow Chicago Women Leading Real Estate

Tuesday, March 18, 2025

CREW Chicago Prospective Members Coffee And Conversation

Tuesday, March 18, 2025

GlobeSt. The Rising Stars Of The Profession

Thursday, April 3, 2025

Harold E. Eisenberg Foundation Real Estate Challenge

Saturday, April 5, 2025

Chicago Commercial Real Estate Awards

Wednesday, April 23, 2025

Marcus & Millichap / IPA Multifamily Forum: Midwest & Chicago 2025

Thursday, April 24, 2025

CAA 2025 CAMME Awards

Friday, April 25, 2025

CREW Chicago Awards Celebration

Tuesday, April 29, 2025

CBC 2025 Merit Awards

Wednesday, May 7, 2025

IREM 2025 PREMIER Awards

Friday, May 9, 2025

Connect Midwest Multifamily 2025

Wednesday, June 4, 2025

CBC Golf Classic

Monday, June 19, 2025

Regional Supervisor

Evergreen Real Estate Group

Senior Manager, Marketing And Customer Experience

Glenstar

Leasing Director

Related Midwest

Director Of Interior Design

Related Midwest

Director Of Business Development (Chicago)

BKV Group

Director Of Business Development (Dallas)

BKV Group

Project Manager

Baker Barrios Architects

Architect

Baker Barrios Architects

Interior Designer

Baker Barrios Architects

To post an open position, please contact Gina Graf at ggraf@taylorjohnson.com.