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At a My Pinnacle Network meeting, the goal isn’t to sell to the room. It’s to teach members how to recognize an opportunity for you.
And the best way to do that is bring a client story to the meeting.
Rather than saying, “I’m a public relations professional looking for small-business owners,” a member might share a story about a specific client, problem and result.
One MPN member discussed a campaign his firm created for a Martha’s Vineyard fudgemaker. To mark the 50th anniversary of the release of Jaws, which was filmed on the Island, the firm helped develop and promote a special Shark Bite fudge.
The campaign generated coverage from local newspapers and local and national television outlets.
A business coach in the group remembered the story. He thought that kind of creative approach could benefit a relatively new coffee roaster in Shirley, Massachusetts, and made an introduction.
The coffee roaster became a client and has since received coverage in newspapers, trade publications, podcasts and on local television.
That’s what effective networking looks like: Listen to the story, recognize a similar opportunity and connect the dots.
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