So far, 2025 has brought a wave of updates to nearly every social media platform, and along with it, the importance of reels has skyrocketed. Knowing what will perform well has become a science, and we are here to break it down for you.
How to Win with Reels
#1 Go Full Screen
Create 9:16 reels to give your viewer a full-screen and immersive video experience.
#2 Hook Your Audience in the first 30 seconds
Take advantage of these three steps to level up the language of your reels and keep your audience engaged with your content.
Audio: Whether that’s music, voiceover, or sound effects, audio is a key driver of engagement and entertainment on reels
Visuals: use movements, faces, framing, colors, and transitions to stop users from scrolling
Text Overlays: keep these short and relevant — connect with your audience!
Reinforce your message and enhance its impact by syncing text, audio, and visuals in your reels
#3 Build in the Safe Zone
Keep text & key visuals out of the bottom 35% so your message stays clear.
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