Hello Marc,

I hope your April has been going well. Since persuasiveness makes everything easier, I'm sharing this latest newsletter with a communications nugget I hope you'll find useful.

Warmly,
Marc

THE MONTHLY NUGGET

Practical persuasion insights from Elevator Speech Training

April 2025 EDITION

Why Saying "For Example" Boosts Your Influence

Most of us focus on what to say and forget how to make it stick. Adding two words—"for example"—does the heavy lifting for you. Used well, they can make you both more persuasive and more approachable.

Why "For Example" Works

Evidence on Cue — The phrase signals that proof is coming, satisfying listeners who want facts, not assertions.
Concrete, Not Abstract — Examples turn vague ideas into something people can picture. When they can see it, they're more likely to believe it.

In my four-step persuasion framework, this is Step 2: building trust with concrete evidence that backs up your claim.

What Makes a Strong Example?

Include a few "factual nuggets." Aim for at least two or three of these each time:

Nugget	Question to Ask Yourself
Time	When did it happen?
Place	Where did it occur?
Numbers	How many, how fast, how big?
Visuals	What does it look like?
Names	Who was involved?
Quotes	What was actually said?

Sample

"For example, just yesterday in our main lab, we screened 20,355 compounds in three minutes using a single test tube no bigger than your index finger. A competing lab would need three weeks and separate tubes for each compound. As my colleague Molly likes to say, 'You've got to see it to believe it.'"

That 45-second vignette (it's much easier than telling a story) packs in six nuggets—and listeners can almost watch it unfold.

Make It a Habit

Use Strategically: Include examples at key moments when making important points, not excessively throughout a presentation.
Prep Your Nuggets: Before a meeting, jot quick notes—times, places, numbers, names—to have examples ready.
Mix Your Evidence: Stats are good; anecdotes, observations, or quotes often land even better.

Think of each nugget as a marble in your pocket: you can pull one out whenever you need to prove a point.

Try It Today

At your next client call or team update, try saying "for example" frequently throughout your conversation. You'll notice two things: people trust your points faster, and you come across as down-to-earth—not just "the expert," but the expert who brings ideas to life.

For example—why not give it a shot in your very next sentence?

Help Others Discover Elevator Speech Training

Much of my business comes from recommendations from people like you. If you've found value in the training, please consider sharing it with others who might benefit.

Visit elevatorspeechtraining.com/recommend for a template you can use to recommend the training.

Thank you for spreading the word!

Marc Fest
Elevator Speech Training