Tidbits from Past or Future Issues of:

The Quarterly Review of Food Hydrocolloids

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Dear Hydrocolleague:

Welcome to this week’s edition of Tidbits! Each week we bring you a mix of industry highlights, quick updates, and a few insights designed to spark new ideas. We’d love to hear from you. Send us topics you’d like to see covered in future issues.

Xanthan - US$70/Kg - Retail Deal

Last week we showed an image of xanthan on a retail shelf in NYC priced at at US$70/kg ($32/lb). Image HERE.


A Hydrocolleague pointed out that Walmart offers the same product at a much lower price: $6.42/8oz ($14.12/lb, $31.06/kg), less than half the price of the Bob's Red Mill branded product sold in a Brooklyn, NY, neighborhood market. The Walmart product is sold under the "Great Value" Walmart brand. Walmart is more transparent than Bob's Red Mill in citing the origin of the xanthan as being Austria AND China (are they blending the JBL material with one of many Chinese producers and if so in what ratio??) Details of the Walmart xanthan are HERE.


The average price of Xanthan in the Q3-2026 Quarterly Review of Food Hydrocolloids is estimated at $3.85/lb for Chinese material and $6.20/lb for Western material. In either case, the retail price of xanthan is highly attractive, to say the least. Probably higher than the margins for other hydrocolloids sold at the retail level, starch, guar, pectin, agar, and gelatin, to name a few.


IMR has seen limited effort by the hydrocolloid industry to bring hydrocolloids directly to consumers. An opportunity waiting??

Hydrocolloid Selection


IMR thrives on browsing supermarket aisles/reading food labels, hydrocolloid websites, relevant patents and hydrocolloid booths at trade shows, all things hydrocolloids is our “raison d’etre”.

 

We recently came across an interesting hydrocolloid supplier website that made us recall an IMR concept developed decades ago, “Replacement Ratio” whereby each hydrocolloid could potentially and partially replace other hydrocolloids depending on the application and conditions.

 

The website we identified is HERE. It belongs to a niche hydrocolloid supplier (not producer). We find it an excellent starting point to short list which food hydrocolloid is most suited in a given food application. The “Fit Index” in this “Hydrocolloid Selector”, is similar to IMR’s “Replacement Potential” concept which we have used in the past to estimate a “Realistic Market Potential” for each hydrocolloid.

 

A reminder, IMR does not buy/sell/promote any hydrocolloid or hydrocolloid supplier. We provide interesting tidbits to Hydrocolleagues. The tidbits are free. The Quarterly Review of Food Hydrocolloids is a paid subscription. It is our “Moyen d’etre”. 

Yuka Replaced by AI?

For better or worse, AI has embedded itself in society, and consumer use is growing in leaps and bounds. Apps like Yuka provide a simple red, yellow, or green rating of a food's safety and desirability. AI may become a more reliable and nuanced source for consumer decision-making.


IMR has developed a few prompts consumers might ask AI. A few of the questions and AI answers are below:


What is xanthan gum, and why is it in my salad dressing?

It’s an ingredient made by fermenting sugars with bacteria, then collecting and purifying the gum they produce. A small amount thickens dressing and helps keep its ingredients from separating. EFSA’s xanthan review


Why does my oat milk have gums in it? Can’t it just be oats and water?

It can be oats and water. Gums help give it a creamier texture and keep particles from settling. Whether you prefer a version with gums or one that needs more shaking is largely a matter of preference. FDA ingredient guide


Are these ingredients natural, or are they made in a lab?”

They come from different sources: plants, seaweed, fermentation, or chemically modified plant material. All undergo processing before being sold as food ingredients. “Natural” doesn’t, by itself, tell you whether something is safer or healthier.


Food ingredients are often presented in binary terms: good or bad, safe or unsafe. Simple ratings can obscure differences in how much people consume, how ingredients are used, and individual sensitivities. AI could help consumers explore these distinctions, provided its answers reflect the evidence rather than simply reinforce what users already believe.

Q3-2026 - Delivered

By now, all subscribers (E-Copy and/or Hard Copy) should have received the report.

If you are a subscriber and have not received your copy, please let us know.


If you or your company is not a subscriber and would like to become one, the subscription/confidentiality agreement is HERE.


Keep in mind that one improved decision, or one mistaken decision avoided, will pay for a subscription many times over.


The table of contents for the latest issue is HERE.

IMR at Supply Side West - Oct 26-30

Nesha Zalesny of IMR will be attending Supply Side West in Las Vegas.

If you will also be there and would like to meet, please let us know.

If you are a subscriber to The Quarterly Review of Food Hydrocolloids and have questions about the Q3-2026 report (or any other), you can ask Nesha personally.

If at any time you wish to stop receiving our tidbits, simply click "unsubscribe" below. If you received this as a forwarded message and want to add your name to our Hydrocolleague list, just click HERE.

Regards,
Dennis Seisun - +1-858-776 2930 dseisun@hydrocolloid.com
Nesha Zalesny - +1-619-871 1415 nzalesny@hydrocolloid.com

DSeisun@hydrocolloid.com | +1-858-217- 5024

NZalesny@hydrocolloid.com | +1-619-871-1415

www.hydrocolloid.com

 
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