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BRANDING HITS THE FIELDS!
Well, March Madness has come and gone and national champions were as predicted. The big news, however, centered around Caitlin Clark who not only led her Iowa Hawkeyes to the Final Four, but also brought more spectators and fans than ever before for not only women’s basketball but for all college sports. The increase in viewership was significantly improved and not just for the championship game. Iowa games were featured more on national media than any other female sports events. It’s likely this will translate to the pro’s as Clark moves to the WNBA.
Athletics is no longer primarily a male activity. Female sports at all school levels have increased significantly in participation and fan support over the past several years. ......
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